When members are asked to identify the most important benefits of belonging to TTRA, their response is almost always networking and educational opportunities. TTRA's members share research and marketing ideas, recommend suppliers and provide advice regarding careers.

You can benefit from TTRA if you are involved in areas regarding:

• Developing and exploring new research trends, issues and methodologies.
• Determining the effectiveness (attitudes, conversion studies, return on investment) of your promotional campaigns.
• Identifying and measuring travel motivators.
• Recognizing new opportunities.
• Identifying emerging markets.
• Forecasting.
• Gathering competitive intelligence and benchmarking your product/location.
• Using research data to make sound strategic, tactical and marketing decisions.

If you are looking for information like this and other topics, then TTRA is the association for you!