What Does TTRA Do?
- Facilitates access to numerous sources of information to support your research efforts.
- Educates members in research, marketing and planning skills through publications, conferences and networking.
- Encourages professional development and recognizes research and marketing excellence through its awards program.
- Creates opportunities to interact with your peers throughout the industry.
- Fosters development of travel and tourism research and related curricula in institutes of higher education.
- Promotes the development and application of professional research in the travel and tourism industry.
Why do professionals join TTRA?
When members are asked to identify the most important benefits of belonging to TTRA, their response is almost always networking and educational opportunities.
TTRA's members share research and marketing ideas, recommend suppliers and provide advice regarding careers.
You can benefit from TTRA if you are involved in areas regarding:
- Developing and exploring new research trends, issues and methodologies.
- Determining the effectiveness (attitudes, conversion studies, return on investment) of your promotional campaigns.
- Identifying and measuring travel motivators.
- Recognizing new opportunities.
- Identifying emerging markets.
- Forecasting.
- Gathering competitive intelligence and benchmarking your product/location.
- Using research data to make sound strategic, tactical and marketing decisions.
If you are looking for information like this and other topics, then TTRA is the association for you!