Advancing tourism research globally
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About Us

Founded in 1970, the Travel and Tourism Research Association (ttra) is a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries. ttra creates business opportunities for our members and provides a unique multi-sector industry network. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.

Vision & Mission

The vision of ttra is to be the leading organization supporting the global community of practitioners, educators, and users of research engaged in transforming, sharing and applying tourism research knowledge and practice worldwide.

The mission of ttra is to:

  • Act as the leading professional organization of providers and users of travel and tourism research;
  • Serve as a primary resource to the industry;
  • Advocate standards for research and analysis;
  • Promote training and education of professionals;
  • Promote quality travel and tourism research and marketing information; and
  • Be member centric.

What Does ttra Do?

  • Facilitates access to numerous sources of information to support your research efforts.
  • Educates members in research, marketing and planning skills through publications, conferences and networking.
  • Encourages professional development and recognizes research and marketing excellence through its awards program.
  • Creates opportunities to interact with your peers throughout the industry.
  • Fosters development of travel and tourism research and related curricula in institutes of higher education.
  • Promotes the development and application of professional research in the travel and tourism industry.
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