Advancing tourism research globally
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Who We Are


Founded in 1970, the Travel and Tourism Research Association (ttra) is a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries. ttra creates business opportunities for our members and provides a unique multi-sector industry network. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.

The key areas of focus for the Association, along with key objectives and initiatives for each of those focus areas can be found on the 2015-2017 Strategic Clarity Overview.

Our Vision

To provide leadership for the global community of practitioners, educators, and users of travel research.

Our Mission

To improve the travel industry by supporting quality tourism research.

Our Value Proposition

We bring a unique value to the travel industry by promoting the following for industry researchers:

  • Evolving Methodologies
  • Best Practices, Insights and Applications
  • Professional Growth
  • Networking and Access
  • Industry Influence

What Does ttra Do?

  • Facilitates access to numerous sources of information to support your research efforts.
  • Educates members in research, marketing and planning skills through publications, conferences and networking.
  • Encourages professional development and recognizes research and marketing excellence through its awards program.
  • Creates opportunities to interact with your peers throughout the industry.
  • Fosters development of travel and tourism research and related curricula in institutes of higher education.
  • Promotes the development and application of professional research in the travel and tourism industry.
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