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2017 CenStates Conference


Thank you to everyone who helped support the 2017 CenStates TTRA conference in Madison, Wisconsin. Here are the presentations delivered by the speakers and panelists this year:

On the Horizon: Our Changing Tourism Economy - David Czechowski, Choose Chicago

The Changing Nature of Destinations and Event Facilities - Rob Hunden, Hunden Strategic Partners

You're Not Like Everyone Else...And Neither are Your Visitors - Terry Berggren, Ruf Strategic Solutions; Cree Lawson, Arrivalist; Laura Mitchell, Lawrence and Schiller

The Next Chapter in Digital Marketing - Tim Baumgardner, Jeff Leitch, Advance 360

From Data to Action: Using Market Research and Message Testing to Promote Local Foods - Bret Shaw, Kristin Runge University of Wisconsin Extension

How Travel Wisconsin Leverage Social Media Insights to Mesure Ad Effectiveness - Shane Brossard, Travel Wisconsin

Fortune in Your Future: Using Research to Inform Investments - Daniel Brown, Missy Tracy, HoChunk Gaming Madison

Walk the Talk: Developing Local Foods as Tourism - Sarah Elliott, Dane County Farmers' Market

Note:Final results of CenStates' research on Destination Advocacy will be available to CenStates members in early 2018. Preliminary insights were presented at this conference by Brenda Myers. Looking Ahead: Central States Forecast Report will be sent to members of CenStates TTRA as a member benefit.

Please join us next year in Des Moines, Iowa on September 19-21, 2018 for the next CenStates TTRA Conference!



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