Advancing tourism research globally
Member Login

print email

CenStates Newsletter - May 2014


new CS logo

The Research Network News

CenStates Chapter TTRA

In This Issue
President's Message
CenStates Conference
Busting Media Myths
Travel Trends[Social Media
Mark Your Calendar


CenStates TTRA Conference

September 24-26 

Bloomington, MN


at the


DoubleTree by Hilton Bloomington-Minneapolis South



Thank you!


 Platinum Sponsors



Gold Sponsors

MWL & Meredith  

  metro iowa


Sponsorship Opportunities Available!


Quick Links


Join the CenStates discussion on Facebook


Like us on Facebook


Send Us Your News

Suggestions for CenStates newsletters are always welcome, along with guest columns, story and research referrals.  Please email Heather LeMoine at with submissions.


Join Our List

Join Our Mailing List

May 2014

From Where I Sit 


by LuAnn Reinders, CenStates Chapter President, Research and Welcome Center Manager, Iowa Tourism Office


"Ah Ha!" moments have struck me many times during CenStates educational sessions.  I always come back to the Iowa Tourism Office with information and techniques that I can directly apply to help us make strategic marketing decisions.  CenStates strives to provide key, relevant research marketing tools for tourism professionals at all levels and needs, but especially for practitioners.


The 2014 conference planning committee recently brainstormed session ideas for the September conference in Bloomington, Minnesota.  Marketing research topics were presented, challenged and dissected for relevancy for you, our attendees.  We want information you can take back to your organization and immediately use.   If you have ideas for the conference or webinars - please let us know.


Bloomington, Minnesota is home to the largest mall in the United States, Mall of America and we are planning a "Walk The Talk" session during the conference where we will hear from the Mall of American then take a field trip to visit.   How fun (and informative!) that will be.


But the best part of the conference is meeting new friends and networking with research and marketing peers from our 14-state region.  It is through this group of peers, that I've exchanged ideas and learn cutting edge information that has helped me throughout my career.


Save the dates!  September 24-26, 2014 in Bloomington, Minnesota for the "More to Explore - Mapping Your Marketing".  Registration information will be forthcoming.


CenStates Conference -  Sept. 24-26


The 2014 CenStates conference returns in Bloomington MN after a break in 2013 for a shared program with TTRA International. Don't miss this lively conversation about exploring, mapping, and laying new groundwork for tourism marketing. The constantly shifting world of print, on-line, social and electronic media brings new demands for more robust research and targeted marketing efforts. The conference will use the consumer-focused backdrop of Mall of America to provide a foundation for thoughtful, engaging discussion.
      The line-up of great sessions includes:

  • The Latest in Mobile Apps
  • Sports Tourism
  • Integrated Marketing
  • What's New in Applied Academic Research
  • Trends in a Changing Travel Landscape
  • Breweries as Tourism
  • Targeting the Female Market
  • and more! 

Sponsorship opportunities are now available. Conference registration coming in June.

Busting Media Usage Myths


by Bob Frohoff, Media Planning Research, MMGY Global


As researchers, we're exposed to a lot of information about today's rapidly changing media landscape.  Many reports are based on sweeping generalizations that make for good sound bites in news media.  You've heard them all before.  Everybody's skipping TV commercials. Young people just aren't watching much TV anymore.  Older people aren't taking to new forms of media as rapidly as younger audiences.   All sounds pretty familiar, right?


What's really interesting about statements like those:  media research routinely refutes them. Read more.


Trending Water in CenStates - Social Media

Trending Water in CenStates is coordinated by Dee Ann McKinney who directs research for the Missouri Division of Tourism. For each issue, she asks a key industry professional to discuss tourism trends.

For this column, Stephanie Lynch shares trends she is seeing in Social Media.  A gifted presenter for numerous conferences, Stephanie is PR & Social Media Manager for H&L Partners (St. Louis), the Missouri Division of Tourism's Ad Agency of record.

Paid Opportunities in Social Media Are Here to Stay


You may have noticed that fewer of your travel brand's fans are seeing your Facebook messages. This death of organic reach has been a long time coming and now that it's here the online water cooler talk has gone from informative to angry. However, to be fair, social media has never been a free lunch. Even if your destination never placed a paid ad on a social media channel, certainly staff time and content investment played a major role in supporting your channels. Read more.





In consideration of the environment, CenStates supports paperless, electronic newsletter formats.
This email was sent to by |  
CenStates TTRA Chapter | 1515 East 80th Street | Indianapolis | IN | 46240


close (X)