by LuAnn Reinders, CenStates Chapter President, Research and Welcome Center Manager, Iowa Tourism Office
"Ah Ha!" moments have struck me many times during CenStates educational sessions. I always come back to the Iowa Tourism Office with information and techniques that I can directly apply to help us make strategic marketing decisions. CenStates strives to provide key, relevant research marketing tools for tourism professionals at all levels and needs, but especially for practitioners.
The 2014 conference planning committee recently brainstormed session ideas for the September conference in Bloomington, Minnesota. Marketing research topics were presented, challenged and dissected for relevancy for you, our attendees. We want information you can take back to your organization and immediately use. If you have ideas for the conference or webinars - please let us know.
Bloomington, Minnesota is home to the largest mall in the United States, Mall of America and we are planning a "Walk The Talk" session during the conference where we will hear from the Mall of American then take a field trip to visit. How fun (and informative!) that will be.
But the best part of the conference is meeting new friends and networking with research and marketing peers from our 14-state region. It is through this group of peers, that I've exchanged ideas and learn cutting edge information that has helped me throughout my career.
Save the dates! September 24-26, 2014 in Bloomington, Minnesota for the "More to Explore - Mapping Your Marketing". Registration information will be forthcoming.