Map your way to Bloomington for the 2014 CenStates Travel and Tourism Association Conference. This affordable and easily accessible conference bridges the gap between market research and market returns. It's an exciting opportunity to network, learn from experts and your peers, and discover what's trending in the rapidly changing world of travel marketing.
Check out these great sessions:
Monitoring Your Market: What Mobile Tech can tell us about Travel
|Cree Lawson, Arrivalist|
So you are tracking your digital marketing and web traffic, making adjustments and hoping click through rate and unique visits convert to travelers to your destination. But are you measuring who shows up? The problem is that most customers don't RSVP. Your online marketing plan has been inviting people to visit you for years. Isn't it about
|Richard Smalley, Kansas Tourism|
time you found out which messages-and which media outlets-are influencing people to visit your market? Kansas is using Arrivalist's patent-pending technology to anonymously measures changes in the locations of network-enabled devices after a sequence of media exposures to tell them which messages influence customers to join the party. In this session we'll elaborate on how Kansas is using a new analytics and attribution platform to illustrate and optimize the visitation impact of its marketing plans.
Making a Map: Targeting the Female Travel Market
Meredith Publishing is proud to unveil their new proprietary travel study, Understanding Today's Female Traveler which delves into what women are looking for in their dream vacations and how travel marketers can
|Shelia Mahoney, Meredith Publishing|
message more effectively to them. The study will provide:
- An overview of five distinct vacation personalities and what they want in a dream vacation
- An analysis of what inspires women to travel and what sources they use to get inspired and take action
- Attitudes to travel ads in magazines, on TV and online
- Elements in magazine ads that influence women to travel
And MUCH more!