In this world of big data and big marketing opportunities, knowing the best way to get a return on your valuable marketing dollars is a challenge. The 2014 CenStates Travel Tourism Research Association "Mapping Your Market" conference is the GPS system to help create a clear direction.
Topics on the one-and-a-half day conference agenda range from mobile traveler tracking to market forecasting, understanding women travelers and utilizing integrated marketing for big returns.
"This year's conference line-up not only is set in Bloomington, Minnesota, home to one of the greatest travel marketing accomplishments of the 20th century - Mall of America - it also has a broad range of topics that marketing practitioners are dealing with on a daily basis," said CenStates TTRA President LuAnn Reinders.
Not only is the conference affordable at an early bird full conference rate of $200 for CenStates TTRA members and a one-day rate of $130, its location makes it an ideal destination to explore some of the country's best known tourist attractions.
The conference includes a full-day line-up of experts in the travel industry, an evening out at Mall of America and another half day featuring hot topics such as sports tourism and peer-2-peer marketing.