Advancing tourism research globally
Member Login

print email
new CS logo
   

two-skiers-header.jpg The Research Network News

CenStates Chapter TTRA

In This Issue
Free Webinar
Re-Targeting
Multi-Channel Funnel
Boadcast Ratings
Challenges with GPS?

Marketing Outlook Forum

mof

Plan to attend this year's Marketing Outlook Forum, October 28-30 at the Drake Hotel in Chicago.

 

 http://www.ttra.com/events/marketing-outlook-forum/

Quick Links

 
TTRA  
   

Join the CenStates discussion on Facebook

 

Like us on Facebook

 

travel iowa 2013 Thank You, CenStates Sponsors at the 2013

TTRA Conference

  
Ruf Logo
  
  SMARI logo  
  
meredith    
 midwest meetings logo 
 Missouri Logo 
  
metro iowa    
  
 gfk
  
haa
Indiana logo 
  
travel iowa 2013  
  kansas tourism logo

 

Send Us Your News

Suggestions for CenStates newsletters are always welcome, along with guest columns, story and research referrals.  Please email Heather LeMoine at hlemoine@nd.gov with submissions.

 

Join Our List

Join Our Mailing List

September 2013

 

Harnessing "Big Data" Webinar Sept. 19

 

 

Register now for the free Lunch-and-Learn webinar on Harnessing DMO "Big Data" on Thursday, SepteBrinzeelmber 19 at 11:30 am - 12:30 pm CDT. Learn how a destination organization can utilize large amounts of data effectively to assist in making smart decisions for the destination, spot unrealized potential and strategically map the bigger picture. Susan Bruinzeel, Senior Director of Planning and Research for the San Diego Tourism Authority will facilitate the webinar.

 

This is the second in the CenStates webinar series, which replaces a chapter conference this year only since the TTRA International conference was held in the CenStates region in June. Jerry Henry's webinar "Conducting Research on a Shoestring Budget" in May was well received by the virtual attendees.  Please contact LuAnn Reinders at luann.reinders@iowa.gov with recommendations for topics and speakers.

 

Re-Targeting Provides Marketing Efficiencies
 

By Brenda Myers

Executive Directorchoir

Hamilton Co. (IN) CVB

 

The adage "preaching to the choir" takes on new meaning through advances in technology that now allow sellers to get to potential "singers" long before they even show up at the "church door."

            A session by advertising agency H&L Partners, St. Louis and Los Angeles, and the Missouri Division of Tourism at the Travel and Tourism Research Association's International Conference in Kansas City this past June, defined retargeting as identifying customers who've interacted with organizations who are working to reach them again. While the concept is not new, the sophistication as to how it's done is. Read more.

 

Multi-Channel Funnel Report

 

by Kirk Hulstein

Research and Visitor Services Manager

South Dakota Department of Tourism

 

For many of us, keeping up with the new trends in rich media, paid search, email marketing and social networks is enough to make us dizzy. For the marketing research analyst, the task is even greater as we're responsible for understanding the nuances and impact of these channels. Thankfully, the Google Analytics team has developed a tool that measures conversion paths across several channels, all which may have helped guide the cFunnelonsumer to a decision point or purchase.  In some cases, you may find that, the initial impression or engagement may have taken place 60-90 days in advance of the conversion or goal completion. Understanding how these different channels work together may have an impact on your media plan and communication strategy. See more.

 

Broadcast Ratings Technologies -
New Developments, New Questions

 

By Bob Frohoff

VP, Media Planning Research

MMGY Global

 

You miwatching tvght be surprised by this:  even in the year 2013, a majority of television and radio markets are still measured via traditional diaries, in which survey respondents record their listening and viewing habits on paper. 


Diaries have their place within the broad spectrum of ratings technologies, but there are obvious limitations.  Can consumers truly be counted on to accurately remember and report every show they watch, and every radio station they listen to?  Read more here.

  
 Challenges with GPS Location?
 

By Heather LeMoine

Marketing Manager

North Dakota Department of Commerce - Tourism Division

 gps

Is your GPS location bad? Customers calling and saying their GPS took them on a wide goose chase?

 

We've had a couple of calls in the last month from lodging and tourism business providers in the state looking for help on fixing their GPS location. These are businesses who've heard from their customers that their Garmin, TomTom and other navigation systems couldn't find the location or miss-directed them.

 

There ARE ways to update or fix your GPS location. Here's how.

 

In consideration of the environment, CenStates supports paperless, electronic newsletter formats.

Thank you to the CenStates newsletter committee who developed the content for this publication: Bob Frohoff, MMGY Global; Kirk Hulstein, South Dakota Department of Tourism; Heather LeMoine, Tourism Division, North Dakota Department of Commerce; Dee Ann McKinney, Missouri Division of  Tourism; Brenda Myers, Hamilton Co. IN CVB; LuAnn Reinders, Iowa Tourism Office; Pat Simmons, Explore Minnesota Tourism; and Alisha Valentine, Strategic Marketing and Research, Inc..
This email was sent to kirk.hulstein@travelsd.com by cathiwineland@comcast.net |  
CenStates TTRA Chapter | 1515 East 80th Street | Indianapolis | IN | 46240

CenStates Newsletter - September 2013

 
close (X)