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2016 MOF - Outlook for 2017



Susan Bruinzeel, ttra President

Dr. Sheila Flanagan, Marketing Outlook Forum Chair and Head of Academic Policy and Planning, Dublin Institute of Technology

Stacy Ritter, President and CEO, Greater Fort Lauderdale Convention & Visitors Bureau

What the Economy is Telling Us about Travel Prospects (no presentation available)

Adam Sacks, President, Tourism Economics

The Brave New World of Travel Behavior - A Frontline Report from Peter Greenberg, CBS News Travel Editor (no presentation available)

Peter Greenberg, Travel Editor, CBS News 

Ted Style Session: Updates on Key Consumer and Travel Markets:


Moderator: Scott Russell, Director of the Research Center, Las Vegas Convention & Visitors Authority

Eric Lipp, Founder and Executive Director, Open Doors - Travelers with Disabilities

Erik Wolf, Founder and Executive Director, World Food Travel Association - Food/Culinary Tourism

Scott Johnson, Principal with Travel Market Insights - Shopping Tourism

Richard Gray, LGBTQ Managing Director, Greater Fort Lauderdale Convention & Visitors Bureau - LGBTQ Travelers

Peter Nash, Head of Strategy Development, Tourism Ireland - Augmented Reality

General Session – Executive Roundtable (panel discussion no presentation available)

Live Poll Results

Moderator: Berkeley Young, President, Young Strategies, Inc. 

Michael Boyd, President, Boyd Group International

Fred Dixon, President and CEO, NYC & Co

Howard Nusbaum, President & CEO, ARDA 

Chris Adams, Director of Online Research and Marketing, Miles

Outlook for International Travel to the U.S.:

Moderator and Speaker: Mark Brown, Economist, National Travel and Tourism Office

Caroline Bremner, Head of Travel, EuroMonitor International

Bill Anderson, Planning and Research Director, Greater Miami Convention and Visitors Bureau

Dawn Drew, Founder and CEO, M.O.S.T.E., Inc. 

Growth and Collaboration in the Sharing Economy Space:

Moderator:  Andria Godfrey, Director of Tourism Research, Georgia Dept of Economic Development

Cheryl Schutz, Vice President, Destination Intelligence and Account Services, D. K. Shifflet and Associates, Ltd.

Stephanie Brown, Executive Director, Asheville Convention & Visitors Bureau

Randi Bernheim, Senior Marketing Director, Uber

Outlook for Cruises:

Moderator: Vicki Allen, Senior Research Manager, VISIT FLORIDA

Joni Newkirk, CEO, Integrated Insight 

Dr. Lori Pennington-Gray, Professor and Director of Tourism Crisis Management Initiative, University of Florida

Luis Terife, VP, Marketing Optimization, Carnival Cruise Line 

Attraction Industry Outlook:

Moderator and Speaker: Jerry Henry, President and CEO, H2R Market Research

Bill Lupfer, President and CEO, Florida Attractions Association 

Katie Ozdemir, Senior Director, Consumer Insights, Universal Orlando

Outlook for Leisure Travel:

Moderator:  Esra Calvert, Director of Research, Virginia Tourism

Richard Cutting-Miller, Executive Vice President, Resonance Consultancy 

Dave Bratton, Founder & Managing Director, Destination Analysts

Sarah Catlett, Senior Vice President, Kantar Futures

Outlook for Accommodations:

Moderator: Terry Berggren, Director of Client Experience, Ruf Strategic Solutions

Rebecca Bucnis, Chief Commercial Officer, Kalibri Labs

Chris Klauda, Director, Destination Research, STR

General Session – Technology Futures and Tourism (no presentation available)

Vincent McKey, Business Development Executive, IBM

General Session – Leveraging Digital Advertising and Marketing into the Future:

Moderator: Brian Ruf; President & Chief Information Officer, Ruf Strategic Solutions, ttra Past President

Victoria Isley, Chief Sales & Marketing Officer, Bermuda Tourism Authority

Erik Huddleston, CEO, TrendKite

Drew Holmgreen, Vice President, Account Service Director, Belmont Icehouse

Outlook for Business Travel, Meetings, Conferences and Conventions: 

Moderator: Amir Eylon, President, Longwoods International USA Inc

Steve Cohen, Vice President - Research & Insights, MMGY Global

Ken McGill, Executive Vice President, GBTA

Olivier Henry-Biabaud, CEO, TCI Research - UNWTO Awarded Competitive Research Agency

How to Communicate Research to Non-Research People (Young Professional Session)

Moderator and Speaker: Leah Chandler, Chief Marketing Officer, Branson CVB

Esra Calvert, Director of Research, Virginia Tourism Corporation

Matt Clement, Manager, ADARA

Andria Godfrey, Director of Tourism Research, Georgia Department of Economic Development

Mike Simone, Senior Associate, RRC Associates

Lunch and Wrap Up:

Dr. Suzanne Cook, President, Suzanne Cook Consulting, LLC


White Papers

American Recreation Coalition
Community Marketing, Inc.
Cruise Lines International Association
Incentive Research Foundation
International Association of Amusement Parks and Attractions
International Spa Association
National Restaurant Association
Sport and Leisure Research
The International Eco-Tourism Society


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