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2017 MOF - Outlook for 2018

Proceedings 

Welcome:

Dr. Sheila Flanagan, Marketing Outlook Forum Chair and Head of Academic Policy and Planning, Dublin Institute of Technology

As Good As It Gets?  Future Challenges Facing The Global Economy:

Mike Jakeman, Global Analysts, The Economist Intelligence Unit

What Travelers Really Want...And How to Give It to Them:
 

Daniel Levine, Director, The Avant-Guide Institute

Executive Perspectives on Travel and Tourism: (panel discussion only)

Moderator: Brian Ruf, CIO & Owner, Ruf Strategic Solutions

Roger Dow, President & CEO, US Travel Association

Pam Inman, President, National Tour Association

Don Welsh, President & CEO, Destinations International

Industry Perspectives from Four Federal Agencies (panel discussion only)

Moderator: Mark Brown, Economist, Natural Travel and Tourism Office, US Department of Commerce

Julie P. Heizer, Deputy Director, Industry Relations, National Travel and Tourism Office, US Department of Commerce

Donald Leadbetter, National Tourism Program Manager, National Park Service

Morgan Parker, Office Director, Office of Visa Service, Bureau of Consular Affairs, US Department of State

Executive Roundtable (panel discussion only)

Moderator: Berkeley Young, President, Young Strategies, Inc.

Todd Davidson, Chief Executive Officer, Oregon Tourism Commission

Helen Marano, Senior Vice President, Government & Industry Affairs, WTTC

Tim Marvin, Executive Vice President, JLL 

Outlook for Key Travel Sectors:

Moderator:  Berkeley Young, President, Young Strategies, Inc.

Mark Brown, Economist, National Travel and Tourism Office, US Department of Commerce

Amir Eylon, President, Longwoods International, USA

Jerry Henry, Chief Executive Offiver, H2R Market Research

Ken McGill, Chief Economist, Global Business Travel Association

Henry Sams, Client Account Manager, Client Services & Destinations, STR

Outlook for Business Meetings/Travel:

Moderator: Ethan Olson, Director, Marketing & Commercial Solutions, Nielsen Sports, Nielsen

Ken McGill, Chief Economist, Global Business Travel Assocation

Darren Temple, Chief Operations Officer, Meeting Professionals International

Outlook for Experiential Travel:

Moderator: Lori Pennington-Gray, Director of Tourism Crisis Management Institute, University of Florida

Emily Bernard, Co-Founder and Chief Brand Officer, PlacePass.com

Bill Diebenow, Vice President Business Development, TourTrek

Hot Topic: A Dynamic Roundtbale about Issues that Matter in 2017 and Beyond:

Click here to view presentation!

Esra Calvert, Director of Research, Virginia Tourism Corporation

Matt Clement, Marketin Director, Arrivalist

Andria Godfrey, Account Director, Impact, ADARA, Inc.

Outlook for Attractions Sector:

Moderator: Julie Gilbert, Vice President Marketing & Brand Management, Destination Niagara USA

Margot Amelia, Senior Vice President/Chief Marketing Officer, National Aquarium

Mike Konzen, CEO, PGAV Destinations

Outlook for International Inbound Travel to US

Moderator: John Chandler, Business Leader, Visa

Carroll Rheem, VP Research and Analytics, Brand USA (presentation not available for distribution)

Don Skeoch, Chief Marketing Officer, Los Angeles Tourism & Convention Board

MOF Sentiment Index:

Olivier Henry-Biabaud, Founder & CEO, TCI Research

Dueling Viewpoints: 

Adam Sacks, President, Tourism Economics

Regional Roundtables Breakfast:

AnnDee Johnson, Vice President, Longwoods International - North-East

Anna Blount, Director, Market Research, MMGY Global - South

Terry Berggren, Director of Client Experience, Ruf Strategic Solutions - Mid-West

Myha Vo, Director of Research, Destinationa Analysts, Inc. - West

Vendor View Roundtable:

Moderator: Scott Russell, Director of the Research Center, Las Vegas Convention and Visitors Authority

Jennifer Andre, Senior Director, North America and Latin America, Expedia Media Solutions

Mat Harris, VP Product, Enterprise Solutions, Sojern

Cree Lawson, Founder & CEO, Arrivalist

Charlie Morris, Vice President of Business Development, ADARA, Inc.

Steven Paganelli, Head of Destination Marketing, Americas, TripAdvisor

Outlook for Hotel Sector:

Moderator: Sarah Esralew-Hutson

David Ginsburg, Senior Director, Market and Consumer Research, Choice Hotels International

Andrea Stokes, Senior Director, Consumer Insights Platforms, Marriott International (presentation not available for distribution)

Redefining the Role of Destinations through Digital Transformation:

Moderator: Esra Calvert, Director of Research, Virginia Tourism Corporation

David Atkins, Digital Pioneer, Thought Leader, Strategist, Columnist and Speaker, Digital DNA Infusion LLC

Lauren Cleland, Digital Content Strategist, Visit Savannah, Visit Tybee

Tourism Under Attack! (Sexy Pop-Up Topic)

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Denise Miller, Executive Vice President, SMARInsights

David Seirferth, President, SMARInsights

Suzanne Cook's Wrap Up

Suzanne Cook, President, Suzanne Cook Consulting, LLC

 

White Papers

American Recreation Coalition
American Resort Development Association
Community Marketing, Inc.
International Association of Amusement Parks and Attractions
National Restaurant Association
National Tour Association
Open Doors Association
Sport and Leisure Research
The International Eco-Tourism Society
World Food Travel Association

 

 
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