Advancing tourism research globally
Member Login

print email

2015 Conference Program

2015 ttra Annual International Conference Program

Monday, June 15, 2015

7:30 AM - 9:00 AM NEW THIS YEAR:  Academic Breakfast & Roundtable Discussion
8:30 AM - 11:45 AM

State/Provincial/Destination Research Directors Breakfast & Roundtable - Please RSVP to Marlise Taylor if you are interested in attending

Sponsored by:  Dean Runyan Associates

9:15 AM - 10:45 AM

Student Colloquium - Critical Issues and Innovative Methods

Steven Migacz; Texas A&M University

Issahuku Adam; University of Cape Coast

Tammy Koerte and Deborah Kerstetter, Pennsylvania State University

Qian Li, Zhuowei Huang and Kiel Christianson; University of Illinois at Urbana-Champaign

9:15 AM - 10:45 AM

Student Colloquium - Tourists' Motivation and Behavior

Sukjoon Yoon and James Petrick; Texas A&M University

Shuyue Huang, Ye Shen and Chris Choi; University of Guelph 

Miyuri Shirai, Keio University and Nhi Thi Hieu Mai, Yokohama National University

Ye Shen, Shuyue Huang, Hwan-Suk Chris Choi, and Marion Joppe, University of Guelph

9:15 AM - 10:45 AM

Student Colloquium - Niche Tourism

Jake D. Jorgenson, University of Montana - Missoula

Karla Scott, Arizona State University

Jing Li, North Carolina State University at Raleigh

10:45 AM - 11:00 AM

Student Colloquium Coffee Break

Sponsored by:  Virginia Tech

11:00 AM - 12:00 PM Student Colloquium General Session-Best Student Colloquium Award Presented!
12:15PM - 1:30 PM

NEW THIS YEAR:  Lunch & General Session Driving Global Economic Growth Through Travel and Tourism

Rochelle Turner - World Travel & Tourism Council (WTTC)

1:30 PM - 2:00 PM Break
2:00 PM - 3:30 PM

NEW THIS YEAR:  Professional Development - Google Analytics Bootcamp

Chris Adams - Miles

Sponosored by:  Nevada Commission on Tourism

2:00 PM - 3:30 PM

NEW THIS YEAR:  Professional Development - Online Shopping Data Replaces Loyalty as Travel Indicator:  How More Destinations Look to Predictive Consumer Search Behavior to Grow Visitation

Clay Jackson - nSight

Erin Smith - Bermuda Tourism

Sponsored by:  nSight Travel Intelligence

2:00 PM - 3:30 PM

NEW THIS YEAR:  Professional Development  - STR SHARE Center

Duane Vinson - STR

2:00 PM - 3:30 PM

NEW THIS YEAR:  Professional Development - Ever thought of becoming a Fulbright Scholar? 

Steve Litvin 

3:30 PM - 6:00 PM

Passports to Visual Research

Breaks sponsored by:  nSight Travel Intelligence

Passports sponsored by:  Nevada Commission on Tourism

5:15 PM - 6:15 PM Meet & Greet - New Delegates Reception (by invitation only)
6:30 PM - 8:00 PM

Welcome Reception at the Portland Art Museum - hosted by Travel Portland


Tuesday, June 16, 2015

7:30 AM - 8:30 AM Breakfast
7:30 AM - 8:30 AM Past Presidents breakfast (invitation only)
8:30 AM - 9:30 AM

Keynote Speaker  - What the Smartest Destinations are Doing Right 

Doug Lansky

Sponsored by:  Adara

9:30 AM - 10:00 AM Coffee Break with Exhibitors - Sponsored by:  LA Tourism & Visit California
10:00 AM - 11:30 AM

Qualititative Roundtables - Breakout Sessions

Cynthia Deale; East Carolina University

Valerie Sheppard and Peter Williams; Simon Fraser University

Alana Dillette and Alecia Douglas; Auburn University

Dooseon Jung; Village of Burns Lake and Mi-Hea Cho; Sejong University

Lindsay Usher; Old Dominion University

Li Yang; Western Michigan University

Carol Kline; Appalachian State University and Whitney Knollenberg; Virginia Tech

Shan Ju Christine Chi; Tamkang University

Qian Li and Zhuowei Huang; University of Illinois Champaign - Urbana

Moderator: Nancy McGehee, Virginia Tech

Panelists: Kevin Lyons, New Castle University, Australia & Linda Lowry UMASS 

Sponsored by:  Virginia Tech

10:00 AM - 11:30 AM

Academic - Social Media

Cody Paris and Jakob  Pietschnig; Middlesex University 

Iis Tussyadiah and Florian Zach; Washington State University

Daniel Plunkett, University of Wisconsin – La Crosse; Woojin Lee and Megha Budruk, , Arizona State University

Jason Stienmetz, Chih Chang and Daniel Fesenmaier, University of Florida

10:00 AM - 11:30 AM

Academic - Difficult Times and Conflicts

Bingjie Liu and Lori Pennington-Gray, University of Florida

Ye Zhang and Shu Cole, Indiana University - Bloomington

Matthew Stone, California State University - Chico

Eunice Amissah and Emmanuel Gamor, University of Cape Coast

10:00 AM - 11:30 AM

John Grant - OAG

Tulinda Larsen - masFlight

Michael Rudowski - Dallas CVB

10:00 AM - 11:30 AM

Practitioner - What's the Real Value of a Busload of Bloggers?  

Doug Lanksy - Travel Journalist

Marlise Taylor - Visit North Carolina

John Ricks - Colorado Tourism

11:30 AM - 1:00 PM

Lunch & Joint Academic/Practitioner Session  - The Good, the Bad and the Ugly...Academics and Practitioners Working Together

Norma Nickerson - University of Montana

Lori Pennington-Gray - University of Florida

Laurie Kopstad - Visit Jacksonville

Rhonda Fitzgerald - Garden Wall Inn

1:30 PM - 3:00 PM

Qualitative Roundtables - Exploring & Advancing Qualitative Research Methods

Elizabeth Cartier and Linda Lowry; University of Massachusetts Amherst 

KangJae Lee; University of Missouri and David Scott; Texas A&M University

Kevin Lyons, Paul Stolk, and Tamara Young; University of Newcastle

Kathryn Swanson; Manchester Business School, Dominic Medway, Manchester Business School and Gary Warnby; University of Manchester

Linda Lowry, Elizabeth Cartier, Robin Back, and John Delconte; University of Massachusetts Amherst

Moderator: Nancy McGehee, Virginia Tech

Panelists: Gayle Jennings, Griffith University; Peter Williams, Simon Fraser University; & Jonathon Day, Purdue University

Sponsored by:  Virginia Tech

1:30 PM - 3:00 PM

Academic - Sustainability/CSR/Millennium Goals

Feroz Ahmed - Curtin University of Technology, WA Australia 

Semih Yilmaz and Yong Jae Ko; University of Florida

Nilufar Safarova and Raufhon Salahodjaev; Institute of Forecasting and Macroeconomic Research

Huili Hao, Ph.D.,and Patrick Long, Ph.D., East Carolina University; Marlise Taylor, Visit North Carolina 

1:30 PM - 3:00 PM

Academic - New Markets, New Challenges

Berendien Lubbe - University of Pretoria

Dongkoo Yun, Centre of Tourism Research at Tiapei; Marion Joppe, University of Guelph

Sagib Ghosh - University of Chittagong

Xuan Tran, Mleg Bao Nguyen and Minh Nguyen; Duy Tan University

1:30 PM - 3:00 PM

Practitioner - Millenials and Their Impact on the Future of Tourism

Sarah Catlett - Futures Company

Vicki Allen - Visit Florida

Sponsored by:  The Travel Channel

1:30 PM - 3:00 PM

Practitioner - Arrivals as a Metric — How Two Destinations are using Mobile Location Data to Measure Marketing’s impact on Visitation

Cree Lawson - Arrivalist

Esra Calvert - Virginia Tourism

Matt Clement - Fort Worth CVB

Sponsored by:  Ruf Strategic Solutions

3:30 PM

NEW THIS YEAR:  Portland Tours/Excursion

1. Portland Walking Tour

2. Waterfalls Tour

3. Urban Wineries

  Dinner on your own


Wednesday, June 17, 2015

7:30 AM - 8:30 AM Breakfast
7:30 AM - 8:30 AM Chapter Presidents Breakfast (invitation only)
8:30 AM - 9:30 AM

General Session - The Green Building Advantage:  How a Focus on Sustainability Can Reduce Costs, Attract Customers and Build Your Brand

Rhiannon Jacobsen - US Green Building Council 

9:30 AM - 10:00 AM Coffee Break with Exhibitors
10:00 AM - 11:30 AM

Academic - Heritage and Culture

Yingsha Zhang, Tong (Stoltzer) Wu and Xiang (Robert) Li; University of South Carolina - Columbia

Kayode Aleshinloye and Kyle Woosnam, Texas A&M University - College Station

Seojin Lee and Woojin  Lee, Arizona State University; Hyeong-Yeon Jeon, Konkuk University, Seoul, Korea; Dallen Timothy, Arizona State University

Brent McKenzie, University of Guelph

10:00 AM - 11:30 AM

Academic - Destination Management

Hany Kim and Svetlana Stepchenkova, University of Florida

Jeongmi Jamie Kim and Daniel Fesenmaier, University of Florida

Jingxian Jiang, Kyle Woosnam and Kayode Aleshinloye; Texas A&M University

Yueying Xu, Institute for Tourism Studies, Macau

10:00 AM - 11:30 AM

Academic - Traveller Behaviour

Fang Meng, University of South Carolina –Columbia; Bing Pan, College of Charleston; Pei Zhang, University of South Carolina - Columbia

Arifur Rahman, La Trobe University

Wei Wang, University of Southern Mississippi; Shu Cole, Indiana University - Bloomington

Xiangping Li and Xiuchang Tan, Institute for Tourism Studies, Macao

10:00 AM - 11:30 AM

Practitioner -  Innovative Techniques on Measuring Impact Case Studies

Holistic Event Impact Measurement

Daniel Nahoopii - Hawai'i Tourism Authority

Scott Horowitz - Repucom

Mediating the Media:  A Sentiment Analysis of Press Coverage of the Vancouver Winter Olympics

Peter Williams - Simon Fraser University's Centre for Tourism Policy and Research

Sponsored by:  Western Management Consultants & DataPath Systems

10:00 AM - 11:30 AM

Practitioner - Catch the Online Qualitative Wave: Webcams & Bulletin Boards

Barbara Okamoto - Hawaii CVB

Kelly Heatly - Heatly Custom Research

11:30 AM - 1:00 PM Awards/Annual Business Meeting & Destination Luncheon
1:15 PM - 2:15 PM

General Session - Data Driven Destinations:  Best Practices & Practical Solutions for Integrating Research, Analytics & Big Data

Chris Adams - Miles

Statia Elliot - Univeristy of Guelph

Dave Bratton - Destination Analysts

Nicole Halmer - San Francisco Travel Association

Sponsored by:  Ruf Strategic Solutions

2:15 PM - 2:45 PM Break with Exhibitors - Sponsored by SMARI (Strategic Marketing & Research Insights)
2:45 PM - 4:15 PM

Academic - Scales, Models, Surveys - Oh My!

Nuno Ribeiro and Sanghun Park, University of Illinois at Urbana-Champaign; Eric Foemmel, Uptown Research, LLC

Yeqiang Lin, California Polytechnic State University - San Luis Obispo; Deborah Kerstetter and Benjamin Hickerson, Pennsylvania State University - Main Campus

Bing Pan and Stephen Litvin, College of Charleston

Ji Youn Jeong and John Crompton, Texas A&M University – College Station 

2:45 PM - 4:15 PM

Academic - Hosts and Guests

Xiang (Robert) Li, Yingsha Zhang, Yuan Wang and Yang Cao; University of South Carolina - Columbia

Surya Poudel and Gyan Nyaupane, Arizona State University

B. Bynum Boley, University of Georgia; Nancy McGehee and Tom Hammett, Virginia Tech

Whitney Knollenberg and Nancy McGehee, Virginia Tech

2:45 PM - 4:15 PM

Academic - Experiences

Angela Durko, Texas A&M University

Gary Ellis, Tazim Jamal and Jingxian Jiang; Texas A&M University

Rod Warnick, Tiffany Shin and Elizabeth Cartier; UMass Amherst

Suiwen Zou and James Petrick, Texas A&M University

2:45 PM - 4:15 PM

Practitioner - Influential Tourism Brand Study

Luc Durand - Ipsos

Nate Gieryn - Texas Office of the Governor; Economic Development & Tourism  

2:45 PM - 4:15 PM

Practitioner - The Art & Science of LGBT Tourism Research:  Methodologies, Case Studies and Best Practices

David Paisley - Community Marketing & Insights

Rosina Barbastefano-Aragon  - NYC & Company

4:15 PM - 5:15 PM Chapter Meetings
5:15 PM - 6:15 PM JTR Editorial Board Meeting
6:30 PM - 7:30 PM Closing Reception - Sponsored by GWTTRA
7:30 PM - 12:00 AM

Closing Dinner - Sponsored by: Vail Valley; Location of the 2016 ttra Annual International Conference

AfterGlow Party with dancing and Wii Competition - Sponsored by: Destination Analysts


New information added daily - Check back often!

close (X)