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2016 ttra Annual International Conference Program

DRAFT (as of May 18, 2016)

Tuesday, June 14, 2016

7:30 AM - 8:30 AM

Academic Breakfast & Roundtable Discussion

8:00 AM - 11:00 AM

State/Provincial/Destination Research Directors Breakfast and Roundtable

Sponsored by: Dean Runyan Associates

please RSVP to Marlise Taylor

8:45 AM - 9:30 AM

6th Annual Graduate Student Workshop Opening Session

Norma Nickerson, University of Montana – Missoula
Robert Li, Temple University
Cathy Hsu, The Hong Kong Polytechnic University
Kathleen Andereck, Arizona State University
Lori Pennington-Gray, University of Florida
Carla Santos, TBD

Marion Joppe, University of Guelph

9:30 AM - 11:30 AM

Graduate Student Colloquium – Behavior

The Role of Risk, Image and Quality on Destination Loyalty: Perspectives from International Medical Tourists toward Thailand as a Medical Tourism Destination.

Sarinya La-ong-in Thayarnsin, Auburn University

A Study of Chinese Single Children's Family Vacation and Wellbeing.

Mingjie Gao, Mark Havitz, and Luke Potwarka, University of Waterloo

The Theory of Planned Behavior in the Context of Wine Festival Attendees.

Sachini Udeshika Pannilage and Yeqiang Lin, California Polytechnic State University – San Luis Obispo

Motivational Changes for Students on a Travel Study Program.

Noah G. Hoback, Indiana University Bloomington

Panelists: Robert Li, Temple University and Lori Pennington-Gray, University of Florida

9:30 AM - 11:30 AM

Graduate Student Colloquium – Social Network

The Value of Twitter in Adventure Tourism:  An Analysis of Whitewater Rafting

Katie Dudley, Clemson University

Social Network Analysis: An Application to Agritourism Associations.

Jing Li and Carla Barbieri, North Carolina State University; Jordan Smith, Utah State University

Airbnb: Assessing Its Engagement and Sustainability in Athens, GA.

Emily Ayscue and B. Bynum Boley, University of Georgia

Panelists: Zheng Xiang, Virginia Tech and Kathy Andereck, Arizona State University

9:30 AM - 11:30 AM

Graduate Student Colloquium – Media, Image and Experiences

The Sense of Ritual in the Tourism Experience: Diverse Cultures and Native Concepts in a Two-Nation Comparison.

Yindong Wei, Arizona State University

Perceived Value in Tourism Experience.

Ye Shen, University of Guelph

Framing China as a Tourism Destination: A Study on Media Discourse.

Tian Ma, Dongbei University of Finance and Economics

Refining Metadata for Travel Archives.

Lee Arnold, The Historical Society of Pennsylvania

Panelists: Carla Santos, TBD; Cathy Hsu, The Hong Kong Polytechnic University and Norma Nickerson, University of Montana - Missoula

9:30 AM - 11:30 AM

Graduate Student Colloquium – Marketing/Advertising

Non-Travel: the role of design in the experience of contemporary travel.

Jennifer K. Young, School of Visual Arts

Visual logic and appeal perception of working farmlands: Moderating role of involvement, experience use history and agrographics.

Shahab Nazariadli, North Carolina State University.

The role of negative emotions in shaping tourism experiences.

Hongbo Liu, Temple University

Revisiting the influence of emotion on tourism advertising effectiveness using psychophysiological methods.

Shanshi Li, Gabby Walters and Jan Packer, University of Queensland; Noel Scott, Griffith University

The investigation of post-experience advertising effect of memory of collegiate sporting event experience.

Chengming Hu and Shu Cole, Indiana University Bloomington

Panelists: Iis Tussyadiah, Washington State University and Marion Joppe, University of Guelph

11:30 AM - 12:00 PM

Graduate Student Workshop Concluding Discussion

Norma Nickerson, University of Montana – Missoula
Robert Li, Temple University
Cathy Hsu, The Hong Kong Polytechnic University
Kathleen Andereck, Arizona State University
Lori Pennington-Gray, University of Florida
Carla Santos, TBD

Marion Joppe, University of Guelph

11:00 AM - 11:30 AM 


International Data and Volumes Discussion 

Ron Erdmann, Deputy Director - Research, U.S. Department of Commerce

Stéphane Tremblay, Chief, Tourism Statistics Program, Statistics Canada

12:00 PM - 1:00 PM


12:00 PM - 3:30 PM


Qualitative Research Methods Workshop (lunch included)

Publishing Qualitative Research in Major Journals
Professor Geoffrey Crouch, Editor, the Journal of Travel Research

Professor John Crotts, North American Editor, Tourism Management

Roundtable Presentations: Research Findings

Travel Service Gaps for Wheelchair Users

Shu Cole, Ph.D. and Noah G. Hoback, Indiana University-Bloomington; Gale Whiteneck, Ph.D., Craig Hospital, Englewood, CO

Tourism’s Social Impact on a Local Community: The Case of a Mountain Ski Town 

Elizabeth Cartier and Linda Lowry, Ph.D., University of Massachusetts-Amherst

Local Residents’ Sense of Relative Deprivation and Their Attitude towards Tourism Development 

Wang Wenhui and Li Yiping, Ph.D., University of Hong Kong; Zhang Yin, Ph.D., Beijing Forestry University

An Exploratory Examination of the Wellness Tourist Experience Using Netnography 

Alana K. Dillette and Alecia C. Douglas, Ph.D., Auburn University; Carey Andrzejewski, Ph.D., Auburn University 

Roundtable Presentations: Methods Group 1

Co-construction of Knowledge through Participatory Action Research: People-First Tourism Methodology and Research Tools

Duarte Morais, Ph.D., NC State University

A Systematic Review of Challenges in Medical Tourism Destination Management 

Sarinya L. Thayarnsin and Alecia C. Douglas, Ph.D., Auburn University

The Process of Ethnographic Memoir Writing 

John Delconte, University of Massachusetts-Amherst

Lesson Learned in the Use of Mixed Methods to Gain Multiple Perspective in Tourism Leadership Research 

Whitney Knollenberg, Ph.D. and Nancy McGehee, Ph.D., Virginia Tech

Roundtable Presentations: Methods Group 2

The Self as the Data: Autoethnographic Approaches

Sue Beeton, Ph.D., William Angliss Institute

When Plan A Falls Through: Using a Collective Story Methodology to Construct a Narrative 

Stefanie Benjamin, Ph.D., University of Tennessee 

Understanding the Regulatory Landscape of the Tourism Sharing Economy: A Reflective Policy Delphi Approach 

Kevin Lyons, Ph.D., University of Newcastle

Using the CMM Theoretical Lens to Deconstruct Problematic Discourse
Regarding Quality and Rigor in Tourism Research: Can Transparency Bridge the Metatheoretical Divide?

Linda Lowry, Ph.D. and Elizabeth Cartier, University of Massachusetts Amherst

Panel Discussion

Moderator: Whitney Knollenberg, Ph.D., Virginia Tech

Kevin Lyons, New Castle University, Australia
Sue Beeton, William Angliss Institute
Linda Lowry, UMASS

Jonathon Day, Purdue University

Sponsored by: Virginia Tech

1:00 PM - 3:00 PM


Professional Development: Google Analytics in Action – Intermediate ‘Hands On’ Workshop 

This workshop is aimed at intermediate to slightly more advanced users of Google Analytics who have at least a basic understanding of the platform. Chris will provide a brief refresher on the 10 critical reports you should be able to easily access in Google Analytics and then will take a deeper dive into some of the more powerful features of Google Analytics. 

This is a hands-on, interactive workshop so bring along your laptop or tablet and be prepared to log into your Google Analytics account to follow along – or we can provide access to a test account.

Chris Adams, Director of Online Research & Marketing, Miles

1:00 PM - 3:00 PM


Professional Development: “It would not be surprising if 90% of the findings … proved to be wrong.” Minimizing error in survey research.

Since the 1970ties experts in survey measurement have been warning us about the dangers of survey research. They say that we are producing a lot of “meaningless and potentially misleading junk”, that “findings … based on Likert items and Semantic Differential items are suspect –and this means the majority of findings” and “It would not be surprising if 90% of the findings and lack of  findings proved to be wrong.”  Survey research has not become any less prone to mistakes since the 1970ties. Dynamic online survey formats, the use of online survey panels and the belief that anyone can conduct a survey study are further complicating matters. This workshop will discuss a range of challenges and offer some solutions to assist in minimizing error.

Dr. Sara Dolnicar, Vice-Chancellor Research Fellow, University of Queensland

1:00 PM - 3:00 PM

Professional Development: Data Visualization Best Practices and Tableau 101 

Human perception of data can be different than what we would expect. Do you know the right chart to use based on the data you have? What does the brain interpret compared to what the ear hears? Why are pie charts the worst communication of data? Are you allowing the audience to see your message or is it hiding among unnecessary information? First understand laws of data visualization, and then walk through the basic functionality of Tableau, a data visualization software built around these laws of visual science. 

Steve Mayer, Founder, Handmade Analytics

3:30 PM - 4:30 PM

Chapter Meetings

APac – Grand Ballroom Salon A
Canada – Grand Ballroom Salon B
CenStates – Grand Ballroom Salon C
Europe – Grand Ballroom Salon D
GWTTRA – Grand Ballroom Salon G
Hawaii – Grand Ballroom Eagle Bahn
SETTRA – Grand Ballroom Salon H
Texas – Grand Ballroom Salon I

NorthEast – Grand Ballroom Salon J

5:00 PM - 6:00 PM

Meet & Greet for New Delegates, Past Presidents, Chapter Presidents, Top Sponsors (by invitation only)

6:30 PM - 8:30 PM


Welcome Reception at the Eagle’s Nest (top of the mountain)


Hosted by: Visit Vail


Wednesday, June 15, 2016

7:00 AM - 8:00 AM

Start your day with a stretch and fresh air! Yoga / Walk

7:30 AM - 8:30 AM

Networking Breakfast 

7:30 AM - 8:30 AM

Past Presidents breakfast (by invitation only)

8:30 AM - 9:00 AM


Opening Remarks

Susan Bruinzeel, Conference Chair; Senior Director of Planning & Research, San Diego Tourism Authority

Chris Romer, President & CEO, Vail Valley Partnership

9:00 AM - 10:00 AM


Everything a Travel Researcher Wants to Know from AirBnB

Dr. Erin Coffman, Data Scientist, Economic Policy, Airbnb

10:00 AM - 10:30 AM

Coffee Break with the Exhibitors 

10:30 AM - 11:45 AM

Sharing Economy Measurement Panel 

Following the keynote from Airbnb, you will hear from this expert panel on: How they define the sharing category definitions and terminology; The research methodologies they have applied in measurement - what worked, what didn’t; The data that is available and what to be aware of when using it.

Lizzette Casarin, Marketing Director, Consulting & Valuation, HVS
Andrey Fradkin, Postdoctoral Fellow, MIT 
Douglas Quinby, Vice President, Research, PhocusWright

Erin Coffman, Data Scientist, Economic Policy, Airbnb

Moderator: Duane Vinson, STR

11:45 AM - 12:15 PM

ttra Business meeting

12:15 PM - 1:15 PM

Networking Destination Lunch

1:30 PM - 2:45 PM

Human Capital and the Future of Tourism: Academics in Tourism - Becoming Relevant

Unlocking the Innovation Potential Through Academic Research: A Transformational Learning Approach for Tourism Businesses 
Sarah Gardiner, Ph.D., Griffith University, Gold Coast, Australia
Sheranne Fairley, Ph.D., The University of Queensland, Australia

Noel Scott, Prof., Griffith University, Gold Coast, Australia

Making Tourism Research Relevant for the Future: A Conceptual Framework for Dissemination and Implementation 

Norma P. Nickerson, University of Montana-Missoula

Breathing New Llife into Old Theories
Ye Shen, , University of Guelph, Canada

Marion Joppe, University of Guelph, Canada

Moderator: Marion Joppe, Guelph University

1:30 PM - 2:45 PM

Tourism and Tourism Development for Tomorrow: Understanding the Traveler

Reflexivity: The Future of Tourism Experience Research 

Juergen Gnoth, Otago University, New Zealand

The Influence of Mindfulness During the Travel Anticipation Phase on Search and Choice Behaviors, Search and Choice Outcomes, and Trip Evaluations 
Lorraine L. Taylor, Fort Lewis College

William C. Norman, Clemson University 

Drive Tourism – The Search for Sustainability: A Comparative Study of Existing Drive Tourism Routes 
Alan Fyall, University of Central Florida
Amanda J. Templeton, University of Central Florida
Jill Fjlestul, University of Central Florida

Sevil Sonmez, University of Central Florida 

Moderator: Pauline Sheldon, University of Hawaii 

1:30 PM - 2:45 PM

Innovation in Destination Marketing: Emerging Methods in Tourism Analytics

How do Benefit and Cost Shape Perceived Value of Hotel Stays? Insights from Big Data Analysis 
Xingbao Hu, Temple University

Yang Yang, Temple University 

Utilizing the Social Networks of Public Figures to Gather Data: A Conceptual Idea and Preliminary Analysis 

Daniel Plunkett, University of Wisconsin-La Crosse

A Random Forest-based Learning Framework for Tourism Demand Forecasting with Search Queries 

Xin Li, Beijing Union University, Beijing, China

Moderator: Phil Xiang, Virginia Tech University

1:30 PM - 2:45 PM

Digging into Economic Impact Methodologies 

Hear about the San Diego Visitor methodology uses visitor intercept survey and secondary data collection to develop direct spending by sector; how the 58-county California state methodology with primary and secondary data is required to develop total direct spending by sector and the appropriate use of the IMPLAN model with direct spending (exogenous change by sector) to estimate total economic impacts.

Paul Hendershot, Economics Account Executive, IMPLAN Group 
Skip Hull, Vice President, CIC Research Inc.

Dean Runyan, President, Dean Runyan Associates 

Moderator: David Bratton, Destination Analysts

1:30 PM - 2:45 PM

Attractions and Special Events Research

This session provides a discussion on the research needs of attractions such as zoos, cultural centers, etc and special events using Vail as an example.

Melissa Teates, Director, Industry Research & Analysis, International Association of Amusement Parks and Attractions 
Joni Newkirk, CEO, Integrated Insight, Inc.

Chris Cares, Managing Director, RRC Associates

Moderator: Scott Horowitz, Repucom

2:45 PM - 3:15 PM

Afternoon Break with the Exhibitors

3:15 PM - 4:30 PM

Human Capital and the Future of Tourism: Entrepreneurship and Advocacy in Tourism

Challenges Faced by Women Entrepreneurs Involved in Agritourism
Mirza F. Halim, North Carolina State University
Duarte B. Morais, North Carolina State University
Carla Barbieri, North Carolina State University
Susan Jakes, North Carolina State University

Kelly Zering, North Carolina State University

Entrepreneurial Intentions of Tourism Students: An Integrated Structural Model Approach 
Kourosh Esfandiar, Allameh Tabataba'i University, Iran
Mohamad Sharifi Therani, University of Isfahan

Ladan Ghahramani, North Carolina State University

What Makes a Political Leader? Identifying the Attributes of Tourism Industry Advocates 
Whitney Knollenberg, Virginia Tech
Nancy G. McGehee, Virginia Tech
Rick Perdue, Virginia Polytechnic Institute and State University

Kathy Andereck Ph.D., Arizona State University

Moderator: Johnathon Day, Purdue University

3:15 PM - 4:30 PM

Tourism and Tourism Development for Tomorrow: Regional Competitiveness and Tourism Development

Significance of Visitor Spending on Locally Produced Goods & Services 
Norma P. Nickerson, University of Montana – Missoula

Kara Grau, University of Montana – Missoula 

Regional Competitiveness: An Emerging Domestic Market Segment Perspective 

Berendien A. Lubbe, Anneli Douglas, Felicite Fairer-Wessels, and Elizabeth A. du Preez; University of Pretoria (South Africa)

Measuring Residents’ Perceptions of Economically Benefitting From Tourism 
Bynum Boley, University of Georgia
Marianna Strzelecka, University of North Texas

Kyle M. Woosnam, Texas A & M University - College Station

Moderator: Professor Geoffrey Crouch, La Trobe University 

3:15 PM - 4:30 PM

Human Capital and the Future of Tourism: Channels and Tourism Advertising

Understanding Winery Visitors
Jenni Lee, Michigan State University

Dan McCole, Michigan State University 

Destination Website Advertising Effectiveness: A Comparison Between Paid and Organic Search 
Sukjoon Yoon, Texas A & M University
Eun Yeon Kang, University of Texas at Austin

James Petrick, Texas A & M University

The Impact of Different Informational Messages on Wine Tourists’ Willingness to Pay: A Nonhypothetical Experiment 
Dan McCole, Michigan State University

Crystal Eustice-Miller, Michigan State University

Moderator: Linda Lowry, University of Massachusetts

3:15 PM - 4:30 PM

How Small CVBs Have Used Research to Grow - Three Important Stories

Each panelist will speak about the research their organization uses and how it has been used to grow their destination. Come hear about these exciting case studies!

Kim Sidoriak, Chief Marketing Officer, Santa Monica Travel and Tourism
Lauren Schlau, President, Lauren Schlau Consulting
Susie Santo, President & CEO, Visit Wichita

Brenda Myers, President & CEO, Hamilton County Tourism, Inc.

Moderator: Cheryl Schutz, D.K. Shifflet & Associates

3:15 PM - 4:30 PM

Best Practices in International Research Design

These panelists will discuss the best practices on survey design in international markets, how to design international research for the best return on investment and a DMO’s international benchmarking and experience. 

Bill Siegel, Founder & CEO, Longwoods International
Sara Dolnicar, Research Professor, University of Queensland

Michel Dubreuil, Manager, Consumer and Market Intelligence, Destination Canada

Moderator: John Chandler, Visa

5:00 PM - 6:30 PM

Visual Paper Presentations and Reception (all welcome) (cash bar)

Assessing the Stress-relief Benefit of Outdoor Travel Using Physiological and Psychological Measures

Chun-Chu Chen, University of Idaho

Attachment toTourism Destinations: The Role of Memory and Place Attachment

Jake D. Jorgenson and Norma P. Nickerson, Ph.D., University of Montana - Missoula

Tourism Industry’s Growth Prospect and Volatility

Tarik Dogru, Boston University; Destan Kirimhan, University of South Carolina; Ercan Sirakaya-Turk, University of South Carolina

Resident Sentiment: Preliminary Conceptualization and Measurement

Cathy HC Hsu, The Hong Kong Polytechnic University; Xiang (Robert) Li, Temple University; Nan Chen, The Hong Kong Polytechnic University

The Mediating Effects of Tolerance on Residents’ Support Toward Tourism Events

Rui Qi, Kevin Kam Fung So, David Cardenas, Simon Hudson, and Fang Meng; University of South Carolina - Columbia

Smart Marketing of an Alpine Destination – a Conceptual Framework

Juerg Stettler, Ph.D., Myrta Zemp and Angela Steffen; Lucerne School of Business

Cuban Tourism: Facing Opportunities of a New Era

Seung Hyun Lee, East Carolina University; Marketa Kubickova, University of South Carolina

The Economic Impact of Film Tourism: The Case of the Lord of the Rings and Hobbit

ShiNa Li, School of Events, Tourism and Hospitality, Leeds Beckett University; Hengyun Li, School of Hotel, Restaurant and Tourism Management, University of South Carolina; Haiyan Song, School of Hotel and Tourism Management,Hong Kong Polytechnic University; Christine Lundberg, School of Hospitality and Tourism Management, University of Surrey; Shujie Shen, Westminster Business School, University of Westminster

Examining Food Tourists’ Intentions to Consume Local Cuisine

Pei Zhang, Fang Meng, Jamie Levitt and Robin Dipietro; University of South Carolina

Empirically Testing the Influence of Travel Safety Concerns: Examining Alternative Models

Bingjie Liu, Ashley Schroeder and Lori Pennington-Gray, Ph.D.; University of Florida

Propositions for Examining the Seasonality Construct in Tourism Settings

Elizabeth A Cartier, Rod B. Warnick, Tiffany J Shin and Erfan Rezvani; University of Massachusetts - Amherst

Understanding Overseas Tourist Shoppers: Market Segments and Characteristics

Pei Zhang and Fang Meng; University of South Carolina

To Travel or Not to Travel: Exploring Food Allergy Policy in the Tourism and Hospitality Industry

Bridget M Bordelon, University of New Orleans

Performance and Motivations for Engaging in Corporate Social Responsibility (CSR) of Small and Medium-Sized Accommodation Enterprises (SMAEs)

Jung Eun Kim, University of Northern Colorado

Back to Reality: A Study of Reality Television Tourism

Matthew R Haney, Eastern New Mexico University

Moving the Travel Risk Literature Forward Conceptually and Operationally

Ashley Schroeder and Lori Pennington-Gray; University of Florida

Country Image, Tourist Satisfaction, and Future Visit and Product Purchase Intentions: An Integrative Model

Alessandro De Nisco, Ph.D., University of International Studies of Rome; Statia Elliot, Ph.D.,University of Guelph and Nicolas Papadopoulos, Ph.D., Carleton University

The Core-Periphery Structure of Destination Image: An Exploration via Social Network Analysis

Yuan Wang and Xiang (Robert) Li, Temple University; Kun Lai, Ph.D., Sun Yat-Sen University

Destination Branding Incongruity from Stakeholder Perspective: Theoretical Framework and Empirical Evidence

Hengyun Li, Fang Meng, Simon Hudson and David A. Cárdenas; School of Hotel, Restaurant and Tourism Management, University of South Carolina

Too love to Support: the Moderating Effect of Place Attachment in Resident Attitude Formation

Ye Chen, Nankai University

Exploring Self-Perceptions of Motivations in the Hospitality Industry

William C Murray, University of Guelph

Attendees’ Perceptions of Social Impacts and Socially Sensitive Issues for An Air Show Special Event

Tiffany Jungyoung Shin, Rod Warnick and Erfan Rezvani; University of Massachusetts - Amherst

Conjoint Analysis of Consumer Preferences to Destination Brand Attributes

Jing Li and Simon Hudson, School of Hotel, Restaurant and Tourism Management, University of South Carolina

A Case Study on the Impact of Personal Characteristics on Residents’ Support for Tourism Development

Hanyu Zhang, Shenzhen Tourism College, Jinan University; Omid M. Ghoochani, Ramin Agriculture and Natural Resources, University of Khuzestan; Bing Pan and John C. Crotts, School of Business, College of Charleston

Validating Volunteered Geographic Information: Can We Reliably Trace Visitors' Digital Footprints?

Jason L. Stienmetz and Daniel R. Fesenmaier, University of Florida

6:30 PM 

Dinner on your own

9:00 PM 

Young Professionals Networking (under 35) 


Thursday, June 16, 2016

7:00 AM - 8:00 AM

Start your day with a stretch and fresh air! Yoga / Walk

7:30 AM - 8:30 AM

Networking Breakfast 

7:30 AM - 8:30 AM

Chapter Presidents Breakfast (by invitation only)

8:30 AM - 9:30 AM


How Vienna is Using Big Data to Transform Tourist Development 

In his talk, Clemens’s will be challenging the use and usefulness of big data to shape Vienna’s Tourism Strategy 2020. The use of technology as an enabler challenged conventional strategy development processes and brought big data to life through principles and theories of open strategy development. The project was granted the UNWTO Ulysses Award for Innovation in Public Policy & Governance 2015. 

Clemens Koltringer, Marketing Analyst, Strategic Destination Development, Vienna Tourist Board

Moderator: Pauline Sheldon, University of Hawaii

9:30 AM - 10:00 AM

Research Used to Develop the Denver Airport Master Plan

Kelly Case-Bonacci, Senior Director, Marketing and Brand, Denver International Airport

Moderator: Cree Lawson, Arrivalist

10:00 AM - 10:30 AM

Coffee Break with the Exhibitors 

10:30 AM - 11:45 PM

Human Capital and the Future of Tourism: Tourism, Health and Life Satisfaction

We’re One, But We’re Not the Same. The Impact of Individual’s Travel Desires on Satisfaction 
Angela M. Durko, Texas A & M University

Jim Petrick, Texas A & M University 

Fitter and Healthier but Happier? Assessing Psychological Wellbeing as the Outcome of a Wellness Vacation Using Self-determination Theory 

Karen Irene Thal, Fort Hays State University

Simulation Modeling of Occupational Health of Tourism and Hospitality Workers 
Sevil Sonmez, University of Central Florida
Yorghos Apostolopoulos, Texas A&M University
Michael K. Lemke, Texas A & M University

YuChin (Jerrie) Hsieh, Rochester Institute of Technology

Moderator: Lori-Pennington-Gray, University of Florida

10:30 AM - 11:45 PM

Tourism and Tourism Development for Tomorrow: Residents and Tourism Development

Empowerment’s Influence on Resident Support for Tourism in Rural Central and Eastern Europe 
Marianna Strzelecka, University of North Texas
B. Bynum Boley, University of Georgia

Celina Strzelecka, University of Wroclaw

Gender and Empowerment: Assessing Discrepancies Using the Resident Empowerment Through Tourism Sscale 
Emily P. Ayscue, University of Georgia
B. Bynum Boley; University of Georgia
Naho Maruyama, Takasaki City University of Economics, Japan

Kyle M. Woosnam, Texas A & M University-College Station

The Role of Attitudinal Ambivalence in Residents’ Support for a Mega-event 
Zengxiang Chen, Nankai University, China
Xiang Li, Temple University
Yuan Wang, Griffith University

Laura Lawton, Griffith University, Gold Coast Campus 

Moderator: Rick Perdue, Virginia Tech University

10:30 AM - 11:45 PM

Innovation in Destination Marketing: Destination Image and Branding

Exploring the Persuasive Power of Virtual Reality Imagery for Destination Marketing 
Iis Tussyadiah, The Hong Kong Polytechnic University
Dan Wang, The Hong Kong Polytechnic University

Chenge (Helen) Jia, The Hong Kong Polytechnic University

Do Employees Truly Value Their Brand Values? Examining the Specificity of Employee-brand Value Fit 
Lina Xiong, Colorado State University – Fort Collins
Ceridwyn King, STHM, Temple University

James Du, STHM, Temple University

After One Year of Legalization of Cannabis: Residents’ Image, Place Attachment, and Support of Marijuana Tourism in Colorado 
Soo Kang, Colorado State University-Fort Collins
Jeff Miller, Ph.D., Colorado State University-Fort Collins

Joseph O’Leary, Ph.D., Colorado State University-Fort Collins

Moderator: Robert Li, Temple University


Measuring Digital Success and Impact

Learn about digital earned media via social influencer marketing and how to measure it; how digital paid advertising and the methodology used to measure web visitation; digital owned media and the approach Destination Analysts uses to measure web visitation.
Jay Kinghorn, Director of Communications & Digital Strategy, Utah Office of Tourism
Bill Karz, Vice President, Digital Marketing, LA Tourism and Convention Board

Erin Francis-Cummings, President & CEO; Destination Analysts

Moderator: Matt Clement, ADARA


The Right Analytics that Maximize Visitor Center Experience and Value

Did you know that visitor welcome centers reveal a healthy impact on travel? Hear about the visitor center research best practices and listen to our experts describe their research studies and results.

Carolyn Childs, Director,
Dee Ann McKinney, Research Director, Missouri Division of Tourism
Dudley Jackson, Research Director, South Carolina Department of Parks, Recreation and Tourism

Moderator: Ian Henderson, TTC International

11:45 PM - 12:45 PM

Lunch and Networking with the Exhibitors

12:45 PM - 1:45 PM



The Future of Panel Recruitment and Management 

What are the challenges panel companies face now and in the future to provide the foundational piece of our profession, the respondent? This group of industry veterans will address all of the hot topics around panel recruitment and management.

Learn what they are doing behind the scenes to validate panel quality and response and to ensure that we have an adequate supply of well-profiled and representative respondents. Also, gain insight into the changes these experts see happening regarding the nature and types of information that will be collected from research participants. 

Jackie Lorch, Vice President, Knowledge Management, Survey Sampling International
Frank Kelly, Senior Vice President Global Marketing & Strategy, Lightspeed GMI
Melanie Courtwright, Executive Vice President, Global Products & Client Services, Research Now
Moderator: Chris Kam, Hawaii Visitors and Convention Bureau

1:45 PM - 2:15 PM

Awards Presentations - Four awards will be presented:

  • J. Desmond Slattery Graduate Student Research Award – awarded to a master or doctoral student to assist with their thesis or dissertation.
  • Keeling Dissertation Award – awarded to a doctoral student for their completed thesis or dissertation.
  • Charles R. Goeldner Article of Excellence Award – awarded to recognize the most significant work in the Journal of Travel Research during 2015.
  • Travel Research Grant – awarded to a junior researcher for the creative development of a research project, technique or methodology.

2:15 PM - 2:45 PM

Afternoon Break with the Exhibitors

2:45 PM - 4:00 PM

Academic Best Paper, Oral Presentation, Discussion and Award

Agent based modeling of destination-based tourist interactive evolution
Ye Zhang, Florida Atlantic University 
Peter Ricci, Florida Atlantic University,

Anil Bilgihan, Florida Atlantic University 

How to Review Sentiment and Readability Affect Online Peer Evaluation Votes: An examination Combining Reviewer's Social Identity and Social Network
Hengyun Li, School of Hotel, Restaurant and Tourism Management, University of South Carolina
Ziqiong Zhang, School of Management, Harbin Institute of Technology
Ramkumar Janakiraman, Darla Moore School of Business, University of South Carolina

Fang Meng, School of Hotel, Restaurant and Tourism Management, University of South Carolina

Paintbrushes to Pruners: Tourism Professionals with a Purpose
Lana M. Olsen, Arizona State University at the Downtown campus
Christine Vogt, Arizona State University

Kathleen Andereck, Arizona State University

Sponsored by University of Guelph

2:45 PM - 4:00 PM



Conventions and Meetings Measurement (Internal & External View)

How do you measure the economic impact of conventions? What are the convention and meetings research best practices? Our panel of experts talk about these questions and more!

Scott Russell, Director of the Research Center, Las Vegas Convention and Visitors Authority
Christopher Pike, Director of Impact Studies, Tourism Economics
Heath Dillard, Director of Business Insights & Analytics, Charlotte Regional Visitors Authority
Moderator: Rich Carollo, Colorado Convention Center

2:45 PM - 4:00 PM

Crafting Research Data for Advocacy 

Learn what the role of research and data is in communicating the value of tourism. How is research used in advocacy initiatives and communication? 

Bill Dalbec, Deputy Managing Director, APCO Insight
Kathleen Frankford, President, Discover Lancaster

Leah Chandler, CMO, Branson/Lakes Area CVB 

Moderator: Jack Johnson, DMAI

4:15 PM - 5:30 PM


ttra Talks 

A Marketers Challenge for Research - Kerri Kapich, Senior Vice President of Marketing and Strategic Partnerships, San Diego Tourism Authority
The Development of Personas and How to Interpret Them - TBC
The Impact of Marijuana on Colorado TourismDenise Miller, Executive Vice President, SMARInsights
The Impact of Big Data and Analytics on the DMO - Joseph O'Leary, Professor, Colorado State University
Moderator: Matt Clement, ADARA

5:30 PM - 6:30 PM

JTR Editorial Board Meeting

6:30 PM - 7:00 PM

Closing Reception

Sponsored by: ADARA

7:00 PM - 9:00 PM

Closing Dinner and Surprise Awards

Sponsored by: Quebec Tourism



Friday, June 17, 2016 - Post-Conference Event

A one-day “Certification in Hotel Industry Analytics” with a special emphasis on Tourism Analytics session will be conducted by STR on Friday, June 17th, at Marriott’s Vail Mountain Resort.
For details and to register, please email


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