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2016 Marketing Outlook Forum Program

DRAFT (as of August 24, 2016)

Monday, October 24, 2016

8:00 - 11:15 AM

Atlantic Ballroom 1-3

State/Provincial/Destination Researchers Breakfast and Roundtable

Sponsored by: DIIO

11:30 AM - 12:45 PM

Oceanside 2

Young Professionals Luncheon and Strategic Positioning Meeting

 

1:00 - 1:15 PM

Las Olas Ballroom

Welcome:

Susan Bruinzeel, ttra President

Dr. Sheila Flanagan, Marketing Outlook Forum Chair and Head of Academic Policy and Planning, Dublin Institute of Technology

1:15 - 2:00 PM

Las Olas Ballroom

What the Economy is Telling Us about Travel Prospects:

Adam Sacks, President, Tourism Economics

2:00 - 3:00 PM

Las Olas Ballroom

 

Peter Greenberg, Travel Editor, CBS News 

3:00 - 3:45 PM

Las Olas Foyer

Coffee Break with Exhibitors

 

3:45 - 5:00 PM

Las Olas Ballroom

Ted Style Session: Updates on Key Consumer and Travel Markets:

Moderator: Scott Russell, Director of the Research Center, Las Vegas Convention & Visitors Authority

Eric Lipp, Founder and Executive Director, Open Doors - Travelers with Disabilities

Erik Wolf, Founder and Executive Director, World Food Travel Association - Food/Culinary Tourism

Scott Johnson, Principal with Travel Market Insights - Shopping Tourism

Richard Gray, LGBTQ Managing Director, Greater Fort Lauderdale Convention & Visitors Bureau - LGBTQ Travelers

Peter Nash, Head of Strategy Development, Tourism Ireland - Augmented Reality

6:30 - 8:00 PM

Buses start loading at 6:00 PM

Fort Lauderdale Welcome Reception at the Bonnet House

 

Tuesday, October 25, 2016

7:45 - 8:30 AM

Las Olas Ballroom

Destination Breakfast (plated)

8:30 - 10:00 AM

Las Olas Ballroom

General Session – Executive Roundtable:

Moderator: Berkeley Young, President, Young Strategies, Inc. 

Michael Boyd, President, Boyd Group International

Fred Dixon, President and CEO, NYC & Co

Howard Nusbaum, President & CEO, ARDA 

Chris Adams, Director of Online Research and Marketing, Miles

10:00 - 10:45 AM

Las Olas Foyer

Coffee Break with Exhibitors

10:45 - 12:15 PM

Concurrent Sessions:

Atlantic Ballroom 1

a. Outlook for International Travel to the U.S.:

Moderator and Speaker: Mark Brown, Economist, National Travel and Tourism Office

Caroline Bremner, Head of Travel, EuroMonitor International

Bill Anderson, Planning and Research Director, Greater Miami Convention and Visitors Bureau

Dawn Drew, Founder and CEO, M.O.S.T.E., Inc. 

Atlantic Ballroom 2

b. Sharing Economy:

Moderator:  Andria Godfrey, Director of Tourism Research, Georgia Dept of Economic Development

Cheryl Schutz, Vice President, Destination Intelligence and Account Services, D. K. Shifflet and Associates, Ltd.

Stephanie Brown, Executive Director, Asheville Convention & Visitors Bureau

Randi Bernheim, Senior Marketing Director, Uber

Sponsored by: Magellan Strategy Group LLC

Atlantic Ballroom 3

c. Outlook for Cruises:

Moderator: Vicki Allen, Senior Research Manager, VISIT FLORIDA

Joni Newkirk, CEO, Integrated Insight 

Dr. Lori Pennington-Gray, Professor and Director of Tourism Crisis Management Initiative, University of Florida

Luis Terife, Director Group Strategy (Guest Insights and Analytics), Carnival Corporation

12:30 - 2:00 PM

Las Olas Ballroom

Lunch

Sponsored by: JD Power

2:15 - 3:45 PM

Concurrent Sessions:

Atlantic Ballroom 1

a. Attraction Industry Outlook:

Moderator and Speaker: Jerry Henry, President and CEO, H2R Market Research

Bill Lupfer, President and CEO, Florida Attractions Association 

Katie Ozdemir, Senior Director, Consumer Insights, Universal Orlando

Sponsored by: Magellan Strategy Group LLC

Atlantic Ballroom 2

b. Outlook for Leisure Travel:

Moderator:  Esra Calvert, Director of Research, Virginia Tourism

Richard Cutting-Miller, Executive Vice President, Resonance Consultancy 

Dave Bratton, Owner, Destination Analyst

Sarah Catlett, Senior Vice President, Kantar Futures

Sponsored by: Virginia Tourism

Atlantic Ballroom 3

c. Outlook for Accommodations:

Moderator: Terry Berggren, Director of Client Experience, Ruf Strategic Solutions

Rebecca Bucnis, Chief Commercial Officer, Kalibri Labs

Chris Klauda, Director, Destination Research, STR

3:45 - 4:30 PM

Las Olas Foyer

Break with Exhibitors

4:30 - 5:30 PM

Las Olas Ballroom

General Session – Technology Futures and Tourism

Vincent McKey, Business Development Executive, IBM

Sponsored by: STR

5:30 - 7:00 PM

Sky Terrace

Wine and Cheese Reception with Exhibitors

 

Wednesday, October 26, 2016

7:30 - 8:30 AM

Las Olas Ballroom

Breakfast Buffet

8:30 - 10:00 AM

Las Olas Ballroom

General Session – Leveraging Digital Advertising and Marketing into the Future:

Moderator: Brian Ruf; President & Chief Information Officer, Ruf Strategic Solutions, ttra Past President

Vickie Isley, Chief Sales & Marketing Officer, Bermuda Tourism

Erik Huddleston, CEO, TrendKite

Drew Holmgreen, Vice President, Account Service Director, Belmont Icehouse

10:00 - 10:45 AM

Las Olas Foyer

Coffee Break with Exhibitors

10:45 AM - 12:15 PM

Concurrent Sessions:

Atlantic Ballroom 1

a. Outlook for Business Travel, Meetings, Conferences and Conventions: 

Moderator: Amir Eylon, President, Longwoods International USA Inc

Steve Cohen, Vice President - Research & Insights, MMGY Global

Ken McGill, Executive Vice President, GBTA

Olivier Henry-Biabaud, CEO, TCI Research - UNWTO Awarded Competitive Research Agency

Atlantic Ballroom 2

b. Outlook for Cuba: Challenges and Opportunities:

Noel Sweeney, Managing Partner, Tourism and Transport Consult International

Atlantic Ballroom 3

c.   How to Communicate Research Data to Non-Data People (Young Professional Session)

Moderator and Speaker: Leah Chandler, Chief Marketing Officer, Branson CVB

Esra Calvert, Director of Research, Virginia Tourism Corporation

Matt Clement, Manager, ADARA

Andria Godfrey, Director of Tourism Research, Georgia Department of Economic Development

Mike Simone, Senior Associate, RRC Associates

Sponsored by: Meredith Travel Marketing

12:15 - 1:30 PM

Las Olas Ballroom

Lunch and Wrap Up:

Dr. Suzanne Cook, President, Suzanne Cook Consulting, LLC

 

 

 
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