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2017 MOF Award Recipients


Young Professionals Rising Star Award
Presented to a young professional (age 35 or under) employed the travel and tourism sector for the individual’s commitment to increasing his or her expertise in the industry, demonstration of leadership abilities, and outstanding accomplishments that have added value to travel and tourism.
2017 Award Recipient


Nick Breedlove, Executive Director, Jackson County Tourism Development Authority

In 2015, following his diverse, non-tourism professional history, Nick stepped into his current role as the Executive Director of the Jackson County Tourism Development Authority (JCTDA), a role which he is the first to fulfill. It didn’t take long for Nick’s hard work, leadership, and influence to be felt. Despite its small size (only 41,000 full-time residents) and his relative lack of prior category experience, Nick has exhibited a dedication to industry metrics.

As part of his current role, Nick oversees the advertising and marketing programs, long-range strategy, organizational and financial plans and also publicizes activities, programs and coordinates efforts with the Chambers of Commerce and community groups. 

The JCTDA was established to strategically market the county to tourists using occupancy tax funds collected by area lodging facilities.

To read the full press release on Nick's Accomlishment, please click HERE.



John and Joan Markham Tourism Marketing Award
This award was established in honor of John and Joan Markham for the almost 30 years of dedicated service by John Markham as the stalwart financial planner and treasurer for the international Travel and Tourism Research Association. Both John and Joan, up until her recent passing, have been unfaltering in their support for ttra over the years and forever committed to its success. 
2017 Award Recipient

Juleigh Giberson, Undergraduate Student at Ryerson University

Juleigh Giberson is currently enrolled full-time in the Ted Rogers School of Hospitality and Tourism Management at Ryerson University, where she is also a research assistant.

Among her many outstanding achievements, Juleigh earned a research scholarship in the fall of 2016. She conducted her own study and qualified to present it in Hong Kong at a graduate research conference, where she won second place. She also presented her research earlier this year at the Annual TTRA International Conference in Quebec, where it was well-received by industry professionals. 

In the letters recommending her for the John and Joan Markham Tourism Marketing Award, Juleigh was described as “smart, dependable, insightful, and curious,” as well as “a rare kind of undergraduate student who deserves this recognition.”

To read the full press release on Juleigh's Accomlishment, please click HERE.



J. Desmond Slattery Professional Marketing Award
The J. Desmond Slattery Professional Marketing Award is presented to the travel marketing professional who has made a significant contribution to travel and tourism marketing. This award was named after past ttra President J. Desmond Slattery. He was a favorite ttra speaker and shared wonderfully educational stories about his travel clients.
2017 Award Recipient

Heather LeMoine, Marketing Manager, North Dakota

Twelve years ago, Heather LeMoine began her work at North Dakota Tourism as a marketing program manager. Her role has expanded to her current position as Marketing and Research Manager, and Heather rose to the challenge she was given of becoming the state expert on tourism research.

An early adopter of affordable research she has helped drive better-informed marketing decisions with countless partners, media, and stakeholders.

Heather also sits on the board of the CenStates TTRA chapter and speaks at various industry functions.

To read the full press release on Heather's Accomlishment, please click HERE.


NEW Yesawich Award for Marketing Excellence
Sponsored by MMGY Global, this award seeks to recognize excellence in either a Marketing Manager or Director or a Destination Marketing Organization, with excellence defined as having created an outstanding marketing strategy based on relevant data and research, resulting in a superior marketing effort with significant, measurable results.
2017 Award Recipient

Jay Kinghorn, Managing Director, Utah Office of Tourism

Jay Kinghorn used data to greatly improve the office’s winter marketing. He and his team analyzed data to identify a leading key performance indicator to optimize campaign performance while the campaign was still in market, as well as comprehensively measure digital ad effectiveness based on ad-exposed hotel and flight bookings and arrivals in Utah. Jay and his team developed a key message that they delivered to their target audience under-budget.

Under Jay’s leadership, the campaign was built around a full arsenal of digital tactics, carefully matched to traveler profiles, awareness levels, and behavioral characteristics, then optimized carefully around new key performance indicators and analytical tools to create the most rigorously measured campaign the Utah Office of Tourism has ever executed. The objectives were achieved by personalizing the messaging to the different affinity groups and optimizing the days and times that the message was delivered. 

The results of the campaign Jay led exceeded expectations.

To read the full press release on Jay's Accomlishment, please click HERE.


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