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Marketing Outlook Forum


2016 Marketing Outlook Forum

October 24 to 26, 2016

Westin Beach Resort & Spa, Fort Lauderdale, Florida USA






Early Bird Rate
06/27/16 - 07/31/2016

Regular Rate
08/01/16 - 09/15/16

Late Rate
09/16/16 - 10/15/16

ttra Member $899 $999 $1099
ttra Non Member $1049 $1099 $1199
One Day $500 $550 $600


There are some discounts available!  

If you bring 3 or more people from your company to the Marketing Outlook Forum, use the code 2016MOFGroup and save 15% off of each registration.

Do you have a young professional in your organization that would benefit from attending the Marketing Outlook Forum?  Bring them along with you and they will save 50% on their registration!  Use the code 2016MOFYP50.  This discount is only available to young professionals aged 35 and under who attend with another person from the same company. One Young Professional can take advantage of this 50% off registration offer with a full price  registration from the same organization.


Book your hotel at preferred rates!


Book your hotel room


 The 2016 Marketing Outlook Forum is being held at the Westin Beach Resort and Spa. 

Group rate of U$189.00 available until October 7, 2016.  Subject to availability.


Click here to learn more about Fort Lauderdale and MOF!


Why Attend MOF?


Hear from industry experts why the MOF tops their list
of events they ALWAYS make time to attend.

What is the Marketing Outlook Forum (MOF)?
The MOF is the industry's leading strategic travel forecast conference combining industry networking and quality educational programs into a premier event.


Who should attend MOF?  Leadership from within the following:
State Travel Offices (STOs)
Destination Marketing Organizations (DMOs)
Travel and Tourism Departments at the Federal, State and Local Level
Family Attractions, i.e. Theme Parks, Water Parks, etc.
Cultural Attractions, i.e. History Museums, Art Museums, etc.
Transportation, i.e. Airlines, Shuttles, Sightseeing 
Marketing Professionals, i.e. strategists, media professionals, social media experts, etc.
Research Professionals, i.e. consumer research, analytics, insights, etc.
Media, i.e. Travel blogs, magazines, etc.
Suppliers/Vendors, i.e. research companies, marketing consultants, etc.


Why should you attend MOF?  Here's the long version...MOF will
  • Equip senior management responsible for strategy and marketing with data, insights, and tools that inform and drive smart marketing and business decisions and current marketing and long-term strategic planning;
  • Provide an opportunity for marketers and researchers to share the same platforms for discussion/learning/strategy development and decisions;
  • Provide opportunity for industry executives to learn from their peers and industry experts, identify industry opportunities and explore cooperative solutions to industry challenges;
  • Provide opportunity for consultants/vendors to promote products and services and engage directly with end-users in support of marketing goals and strategies;
  • Provide opportunity for academics to keep current with travel and tourism trends, and interact with travel and tourism executives.


Why should you attend MOF?  Here's the short version...
For more than 30 years, the Marketing Outlook Forum has been premised on one simple formula:
Research and Forecasts + Marketing Insights + Informed Strategy = SUCCESS



CANCELLATION and REFUND POLICY: Registration cancellations received prior to September 23, 2016 may be eligible to receive a refund less a $75 service fee. There are no refunds for cancellations made September 23, 2016 or after. Refunds will not be available for registrants who do not attend and are considered a "no show".
Cancellations will be accepted via phone (248-708-8872), fax (248-814-7150) or e-mail, and must be received by the stated cancellation deadline.  All refund requests must be made by the attendee, paying organization, or credit card holder.   If a credit card was used for payment, refunds will be credited back to the original credit card used.  If payment was made by cash or check, refunds will be made by check to the member or paying organization.  If refund is necessary by wire transfer, all applicable fees will be charged to the cancelling party. 
Substitutions will be allowed at ttra’s discretion and approval prior to cancellation deadline.
These above policies apply to all ttra events unless otherwise noted in the corresponding event materials.


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