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MOF 2018 Research Partner of the Year



2018 Marketing Outlook Forum

October 23 to 25, 2018

Planet Hollywood, Las Vegas, NV USA




Request for Research Partner of the Year

2018 Marketing Outlook Forum


What Is It?

The Marketing Outlook Forum (MOF) is requesting proposals from research companies for new, exclusive national-level travel-related research specifically of interest to state and city destinations, as well as other travel organizations. Research and/or marketing case studies will also be considered.

The proposal should state the objectives of the research, as well as include a brief description of the methodology that will be used. Expected types of takeaways should also be specified.

The selected research company will be responsible for the design and conduct of the project, as well as for preparing a report and presentation that will be provided exclusively to MOF attendees. In addition, the research is to be presented by a qualified researcher during a general session at the 2018 MOF, hosted by the Travel and Tourism Research Association (TTRA), to be held in Las Vegas on October 23 – 25, 2018.

What Do You Get?

In exchange, the MOF will promote the selected research company as its 2018 Research Partner and provide a platinum sponsorship. This sponsorship will include two complimentary MOF registrations, a table in the Exhibitor Area, the opportunity to have an advertisement in the conference app, and the ability to provide a promotional product as a handout. The research will also be provided to MOF attendees and other interested parties providing additional promotion for the company. The selected research company will also be provided with a special logo designating them as the MOF Research Partner of the Year! 

No monetary payment will be provided.

Submission Details

Proposals are due by April 2, 2018 , and the 2018 Research Partner will be selected by April 30, allowing adequate time to conduct the research and promote the partnership before the October conference.  A draft of the report and presentation will be due by September 14 for review by the MOF planning committee.

Please send proposals to Kathy Palmer at for consideration.

TTRA reserves the right to not select any MOF Research Partner for 2018 if no proposal meets its approval. 

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