Speakers you don't want to miss at #ttra2017:
Jon Bromstein, Analytics Lead, Google Canada
Following a 6 year career in credit analytics and product management at Capital One Canada, Jon joined Google as the Analytical Lead for Travel in early 2013. Today he oversees analytics across Travel and Tourism, along with the Canadian public sector. Jon is passionate about turning data into insights and strategy and has spent the last two years working with leaders in the Canadian travel & tourism industry to create custom analyses and marketing solutions. His specific areas of expertise include digital attribution, advanced search engine trends & modelling, and an uncanny ability to memorize the layout and features of commercial aircraft. He currently works with clients in Vancouver, Calgary, Toronto, Montreal, and Halifax.
Gaining Deeper Insights with Digital Footprints and Social Listening
Dr. Anatoliy Gruzd, Director of the Social Media Lab, Ryerson University; Canada Research Chair in Social Media Data Stewardship
Dr. Anatoliy Gruzd is the Canada Research Chair in Social Media Data Stewardship and the Director of the Social Media Lab at Ryerson University. His research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing the ways in which people communicate, collaborate and disseminate information and how these changes impact the social, economic and political norms and structures of modern society. Anatoliy's expertise lies in developing and testing new analytics tools for discovering and visualizing social media data and online social networks. The broad aim of his various research initiatives is to provide decision makers with additional knowledge and insights into the behaviours and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.
Social Listening: How To Do It and How To Use It
Alex Hunt, President, Americas & Asia, Brainjuicer
Alex Hunt has more than 15 years of marketing experience and a track record helping clients grow famous brands and develop award winning and effective communications. He is currently responsible for leading BrainJuicer – a global strategy and research agency – in the Americas & Asia, overseeing offices in New York, Chicago, Los Angeles, Miami, Sao Paulo, Shanghai, Singapore & Sydney and was one of the pioneers of BrainJuicer’s FeelMore50™– for three years a ranking of the world’s most famous, emotional and effective advertising.
His expertise lies in applying behavioral thinking to brand strategy, product development, and communications assessment. Alex is a regular speaker at marketing and market research industry events including the ARF, Jay Chiat Planning Festival, TMRE, IIEX, MRA, AMA, CRC, MRCA, and CASRO as well as several US business schools.
When Behavioral Science Turns the Classical Marketing Model on its Head
Lisa LaVecchia, President and CEO, OTMPC
Lisa LaVecchia joined the Ontario Tourism Marketing Partnership (OTMPC) in May 2013. Lisa has been instrumental in elevating Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Lisa’s dynamic leadership style inspires excellence in those around her and is a testament to the ‘power of team’ to achieve success. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful that showcase the best of Ontario, including the award winning Pan Am Parapan/Am Games “Epic Is ON” campaign and most recently, the uniquely intriguing “Where Am I?” campaign.
Gamification in Destination Campaigns
Dr. Heather Mair, Associate Professor, University of Waterloo
My research interests include understanding the role of tourism, leisure, and sport in the development of communities. I have been involved in a wide range of projects including evaluating the role of social supports for women who have been incarcerated, assessing the impacts of tourism on rural communities, investigating curling clubs as spaces for health and wellbeing, and exploring the potential of food practices in fostering social activism.
Dr. Mike Robinson, Director, Ironbridge International Institute for Cultural Heritage
Dr. Robinson is the Director of the Ironbridge International Institute for Cultural Heritage - a major inter-disciplinary research and graduate Institute working with the World Heritage Site and associated museums of Ironbridge. He is a long standing member of the UNESCO/UNITWIN Network on Tourism, Culture and Development, coordinated through Université Paris 1 Panthéon-Sorbonne. I am a former member of the Culture Committee of the UK National Commission for UNESCO. I have served as a Ministerial appointed member on the UK's Expert Panel to determine the UK's Tentative List for World Heritage and was recently appointed to the UNESCO Expert Panel to assist with the development of a Programme in World Heritage and Sustainable Tourism.