Speakers you don't want to miss at #ttra2017:
Alex Batchelor, COO, System1 Group
I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. A regular on the media and conference circuit I thought I should see if I could actually manage brands rather than just talk about them, so returned to the client side as Vice President Global Brand at Orange (launching the brand in 12 countries), Marketing Director at Royal Mail (as it faced competition for the first time in its 350 year history) and Chief Marketing Officer at TomTom. I joined System1 Group (formerly BrainJuicer®) as the Chief Operating Officer in 2010 and am enjoying helping the business continue its rapid growth. I am a Fellow of the Marketing Academy and a Fellow and former Chairman of the Marketing Society and was a member of its management board from 2003-2012. I have visited more than 120 countries, worked in 40 and lived in 10. Outside work my main interests are travel, rugby, golf and acting as a figure of fun to my wife and 4 children.
Jon Bromstein, Analytical Lead, Google Canada
Following a 6 year career in credit analytics and product management at Capital One Canada, Jon joined Google as the Analytical Lead for Travel in early 2013. Today he oversees analytics across Travel and Tourism, along with the Canadian public sector. Jon is passionate about turning data into insights and strategy and has spent the last two years working with leaders in the Canadian travel & tourism industry to create custom analyses and marketing solutions. His specific areas of expertise include digital attribution, advanced search engine trends & modelling, and an uncanny ability to memorize the layout and features of commercial aircraft. He currently works with clients in Vancouver, Calgary, Toronto, Montreal, and Halifax.
Luke Bujarski, Founding Director, Head of Research, SKIFT
Luke Bujarski is the founding director and head of Skift Research, an independent unit of Skift.com focused on quantifying industry and consumer trendlines in travel. In previous roles, Luke led a successful pan-European team of eight analysts for Phocuswright, culminating into the company’s first European conference. Luke has presented his research at numerous global summits and travel conferences. He holds a double BA in Spanish linguistics and international affairs from the University of Illinois at Urbana-Champaign, and a Master’s in urban planning with a concentration in applied research methods and regional economics, also from the University of Illinois C-U. He speaks fluent Spanish, Portuguese, and Polish.
Damon Fairchild, Senior Account Executive, Expedia Media Solutions
Damon Fairchild is a senior account executive for Expedia Media Solutions, where he is responsible for creating digital marketing partnerships and campaigns in Hawaii. Over the past six years at Expedia he has worked closely with a diverse group of Hawaii partners, including tour and activity providers, hotels, restaurants, and The Hawaii Tourism Authority, to implement innovative digital media strategies for business growth. As a result, Hawaii became the top territory worldwide in tour and activity production for Expedia, and destination and hotel partners have seen steady share shift during their campaigns. Damon originally came to Hawaii to complete his undergraduate study at Brigham Young University – Hawaii and later completed his Master’s Degree in Educational Technology at Boise State University. He now lives on Oahu with his wife, 3 daughters, and dog Mack.
Priscilla Fisk, Senior Vice President, Ipsos Interactive Services
Priscilla began her career in IT working as a Business Systems Consultant and Database Developer. She transitioned to Market Research in 2001 at Harris Interactive (now Nielsen) working in the panel operations team as the Panel Development Manager. Priscilla held progressively more senior roles and when she left Harris in 2009, she was the VP of Global Panel Operations. For about 2 years, she worked at P\S\L Group, a small healthcare-focused MR firm where she was responsible for the firm’s medical professional panel and sampling operations.
Priscilla joined Ipsos Interactive Services (IIS) in 2011 where she has had several roles. Initially responsible for all panel and sample procurement activities, she then served as the interim global lead of the Respondent Access & Engagement Services (RAES) team. More recently, Priscilla led IIS’ dedicated Client Supplied Sample production team and served as the liaison between IIS and Ipsos Marketing, supporting their global business, client, and new product development initiatives. She now is the Senior Vice President of Ipsos Custom Panels, the Ipsos business unit dedicated to the creation and management of proprietary client panels and the associated research activities.
Priscilla earned B.S. in Business Administration with high honors from Nazareth College of Rochester. She currently serves on Nazareth College’s Executive Advisory Board. Priscilla lives in Rochester, NY with her husband Jim and son.
David Goldstein, President & CEO, Destination Canada
David has had a long and distinguished career in Canada’s tourism and media sectors. He has extensive experience in national leadership and strategic business planning as well as deep knowledge of communications and stakeholder (government, media and investors) relations.
Before joining the Destination Canada in December 2014 as President and CEO, David led the Tourism Industry Association of Canada(TIAC) from April 2010. At TIAC, David worked to increase industry alignment and has positioned the organization to forge a more forceful and credible voice for tourism issues at the national level. His long history in media and advocacy helped TIAC raise political awareness around tourism as one of the country’s leading export sectors, leading to key initiatives such as the Federal Tourism Strategy.
Previous to his work at TIAC, David spent over 14 years in the broadcast and media industry. From 2007 to 2010, David was CTVglobemedia’s Senior Vice-President, Regulatory Affairs, directing key elements of the strategic shift from analogue to digital media, driving the change from conventional TV advertising revenue to a subscription-based model and directing all of CTVglobemedia’s major regulatory and public-policy submissions.
From 2003 to 2007, David had senior roles at CHUM Limited. In his final year with the company, he was Vice-President, Government and Regulatory Affairs and led the process for mergers and acquisitions, including CHUM’s $1.7 billion acquisition by CTVglobemedia.
David began his senior media career at the Canadian Association of Broadcasters, one of Canada’s leading advocacy groups. There he developed pan-industry, government and stakeholder relations campaigns, organized cross-sector coalitions and framed key issues for regulators and MPs.
David has a Bachelor of Arts (Bilingual) in History and Political Science from York University. Away from work, he is a big fan of Canada’s farm-to-table movement and is a passionate amateur chef. David immerses himself in Canada’s winter experiences as an enthusiastic skier—but he has long since given up hope of keeping up with his kids.
Olivier Henry-Biabaud, CEO, TCI Research
Olivier founded TCI Research in 2010. He has 20 years’ experience in market research at global companies (TNS, Ipsos). As a specialist in the visitor experience, he has been in charge of large-scale research programs measuring destination competitiveness for over 80+ countries, regions, cities and international tourism organizations. He is a regular speaker at international forums about tourism competitiveness, member of the UNTWO Panel Experts and Knowledge Network and Board Member of the Tourism and Travel Research Association (Europe chapter).
Lisa LaVecchia, President and CEO, OTMPC
Lisa LaVecchia joined the Ontario Tourism Marketing Partnership (OTMPC) in May 2013. Lisa has been instrumental in elevating Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Lisa’s dynamic leadership style inspires excellence in those around her and is a testament to the ‘power of team’ to achieve success. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful that showcase the best of Ontario, including the award winning Pan Am Parapan/Am Games “Epic Is ON” campaign and most recently, the uniquely intriguing “Where Am I?” campaign.