Speakers you don't want to miss at #ttra2017:
Alex Batchelor, COO, Brainjuicer
I started my career at Unilever and know more about your hair and your armpit than normal people. After 7 years there I moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth. A regular on the media and conference circuit I thought I should see if I could actually manage brands rather than just talk about them, so returned to the client side as Vice President Global Brand at Orange (launching the brand in 12 countries), Marketing Director at Royal Mail (as it faced competition for the first time in its 350 year history) and Chief Marketing Officer at TomTom. I joined BrainJuicer® as the Chief Operating Officer in 2010 and am enjoying helping the business continue its rapid growth. I am a Fellow of the Marketing Academy and a Fellow and former Chairman of the Marketing Society and was a member of its management board from 2003-2012. I have visited more than 120 countries, worked in 40 and lived in 10. Outside work my main interests are travel, rugby, golf and acting as a figure of fun to my wife and 4 children.
When Behavioral Science Turns the Classical Marketing Model on its Head
Jon Bromstein, Analytics Lead, Google Canada
Following a 6 year career in credit analytics and product management at Capital One Canada, Jon joined Google as the Analytical Lead for Travel in early 2013. Today he oversees analytics across Travel and Tourism, along with the Canadian public sector. Jon is passionate about turning data into insights and strategy and has spent the last two years working with leaders in the Canadian travel & tourism industry to create custom analyses and marketing solutions. His specific areas of expertise include digital attribution, advanced search engine trends & modelling, and an uncanny ability to memorize the layout and features of commercial aircraft. He currently works with clients in Vancouver, Calgary, Toronto, Montreal, and Halifax.
Gaining Deeper Insights with Digital Footprints and Social Listening
Luke Bujarski, Founding Director, Head of Research, SKIFT
Luke Bujarski is the founding director and head of Skift Research, an independent unit of Skift.com focused on quantifying industry and consumer trendlines in travel. In previous roles, Luke led a successful pan-European team of eight analysts for Phocuswright, culminating into the company’s first European conference. Luke has presented his research at numerous global summits and travel conferences. He holds a double BA in Spanish linguistics and international affairs from the University of Illinois at Urbana-Champaign, and a Master’s in urban planning with a concentration in applied research methods and regional economics, also from the University of Illinois C-U. He speaks fluent Spanish, Portuguese, and Polish.
Skift and Skift Research, a new age in travel business intelligence
Dr. Anatoliy Gruzd, Director of the Social Media Lab, Ryerson University; Canada Research Chair in Social Media Data Stewardship
Dr. Anatoliy Gruzd is the Canada Research Chair in Social Media Data Stewardship and the Director of the Social Media Lab at Ryerson University. His research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing the ways in which people communicate, collaborate and disseminate information and how these changes impact the social, economic and political norms and structures of modern society. Anatoliy's expertise lies in developing and testing new analytics tools for discovering and visualizing social media data and online social networks. The broad aim of his various research initiatives is to provide decision makers with additional knowledge and insights into the behaviours and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.
Social Listening: How To Do It and How To Use It
Olivier Henry-Biabaud, CEO, TCI Research
Olivier founded TCI Research in 2010. He has 20 years’ experience in market research at global companies (TNS, Ipsos). As a specialist in the visitor experience, he has been in charge of large-scale research programs measuring destination competitiveness for over 80+ countries, regions, cities and international tourism organizations. He is a regular speaker at international forums about tourism competitiveness, member of the UNTWO Panel Experts and Knowledge Network and Board Member of the Tourism and Travel Research Association (Europe chapter).
Session Title TBC
Lisa LaVecchia, President and CEO, OTMPC
Lisa LaVecchia joined the Ontario Tourism Marketing Partnership (OTMPC) in May 2013. Lisa has been instrumental in elevating Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Lisa’s dynamic leadership style inspires excellence in those around her and is a testament to the ‘power of team’ to achieve success. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful that showcase the best of Ontario, including the award winning Pan Am Parapan/Am Games “Epic Is ON” campaign and most recently, the uniquely intriguing “Where Am I?” campaign.
Gamification in Destination Campaigns
Dr. Heather Mair, Associate Professor, University of Waterloo
My research interests include understanding the role of tourism, leisure, and sport in the development of communities. I have been involved in a wide range of projects including evaluating the role of social supports for women who have been incarcerated, assessing the impacts of tourism on rural communities, investigating curling clubs as spaces for health and wellbeing, and exploring the potential of food practices in fostering social activism.
Dr. Mike Robinson, Director, Ironbridge International Institute for Cultural Heritage
Dr. Robinson is the Director of the Ironbridge International Institute for Cultural Heritage - a major inter-disciplinary research and graduate Institute working with the World Heritage Site and associated museums of Ironbridge. He is a long standing member of the UNESCO/UNITWIN Network on Tourism, Culture and Development, coordinated through Université Paris 1 Panthéon-Sorbonne. I am a former member of the Culture Committee of the UK National Commission for UNESCO. I have served as a Ministerial appointed member on the UK's Expert Panel to determine the UK's Tentative List for World Heritage and was recently appointed to the UNESCO Expert Panel to assist with the development of a Programme in World Heritage and Sustainable Tourism.
Duane Vinson, Vice President at STR, Assistant Director - STR SHARE Center
Mr. Duane Vinson is a Vice President at STR and the Assistant Director of the STR SHARE Center, a program that in cooperation with the American Hotel & Lodging Association Educational Institute and ICHRIE works with hospitality and tourism schools around the world to provide thorough and timely data for academic research and to provide comprehensive and relevant training materials for the classroom.
Mr. Vinson joined STR in 1997 and over the years he has been involved in many areas of operation at STR. Mr. Vinson is often requested as a guest speaker at hotel company conferences, lodging and tourism conventions and as a guest lecturer with hospitality and tourism programs at universities worldwide. He has been quoted in many leading trade publications and news sites.
He is serving his second term on the TTRA International Board of Directors.
ttra Talk: Airbnb & Hotel Performance