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STR CHIA Workshop

STR “Certification in Hotel Industry Analytics for Tourism” Workshop
Friday, June 23rd, 2017 – Hilton Quebec
Following the 48th TTRA Annual International Conference

We are pleased to announce a “Certification in Hotel Industry Analytics for Tourism” (CHIA-T) Workshop to be held immediately following the TTRA Annual International Conference in Quebec City.  The session will be held Friday, June 23rd, from 8:30am to 5:00pm. 

Certification in Hotel Industry Analytics (CHIA) for Tourism - The Certification in Hotel Industry Analytics for Tourism is a new focused version of the CHIA, with special emphasis placed on how tourism organizations are using hotel related data.  We’ll discuss why hotel industry analytics are important to tourism organizations, several types of analysis and studies that include hotel data and how different data and reports from STR and others are used to make strategic decisions.  The session is open to both academics and industry professionals.  Attendees can receive the certification themselves after the workshop by taking an online exam after the conference.  Recipients receive a certificate and are able to use the designation on their business cards and resumes.

This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results.  They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis.  Certification also confirms a comprehensive understanding of benchmarking and performance reports.   Achieving this distinction announces that these recipients have a place among the best professionals in our industry and opens the doors to future career opportunities.

The CHIA Workshop

During the session we will review the CHIA content, which includes:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Hotel Industry Performance Reports (STAR, Trend, Pipeline, HOST)
  • Tourism Analytics, research and data for Tourism Organizations

A detailed outline is available.  The session also prepares instructors to be able to present the CHIA-T training to students in tourism management programs.  A comprehensive training package is available including PowerPoints, application exercises, supporting materials, quizzes and practice exams.  It is easy to personalize the training related to a specific area of the world or for the specific needs of a school, company or organization. 

Workshop cost and registration information

Industry professionals – The workshop is $595, which includes the certification fee (the discounted cost for AHLA members is $545).  Register by emailing

Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools.  If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership.  Register by emailing

Students – The workshop is $75, which includes the certification.  Prior arrangements must be made with a qualified faculty member at your school to proctor the exam following the workshop.  Register by emailing

Session Location and Additional Details

The session will be conducted at the Hilton Quebec, 1100 Boulevard Rene-Levesque E, Quebec City G1R 4PE, Canada in the Courville / Montmorency room.  The room will open at 8:00 am and the workshop will go from 8:30am to 5:00pm.  Dress code is casual.  Trainingmaterials will be made available to participants prior to the session.  This is just a one-day session, so it will be optimal for participants to review the training material prior to the session if at all possible.  Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format. 

Once you have completed the training you will have the opportunity to take the certification exam online at your earliest convenience.  It is a 50 question multiple choice test with a 90 minute time limit.  Upon successful completion (70% or greater), you will receive your certificate. 

We would be delighted to have you join us for an educational and enjoyable experience.  Space is limited, so if you think you might be interested we encourage you to reserve your seat soon.  Please email sharecenter@str.comwith any questions.


About the STR SHARE Center

The STR SHARE (Supporting Hotel-related Academic Research and Education) Center supports schools around the globe by providing large volumes of hotel and tourism data, as well as related resources to professors and students for research, student projects and use in the classroom. The SHARE Center's objective is to help improve the quality and increase the industry relevance of hospitality and tourism research and education. Launched in 2011, there are nearly 700 member schools from 70 countries.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights.  Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.   For more information, please visit


About the American Hotel & Lodging Educational Institute (AHLEI)

The American Hotel & Lodging Educational Institute(AHLEI) was founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies.   AHLEI is the global leader in hospitality training and hotel management certifications and offers online learning and courses with textbooks and digital material to enhance the hospitality learning experience. AHLEI’s programs are all recognized by the American Hotel & Lodging Association (AH&LA) and conform to the best practices in the hotel and lodging industry.  For more information, please visit


About the International Travel and Tourism Research Association (TTRA)

Founded in 1970, the Travel and Tourism Research Association (ttra) is a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries. ttra creates business opportunities for our members and provides a unique multi-sector industry network. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research.  For more information, please visit

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