TITLE: Disasters and Emergencies: Utilizing Social Media with the Unexpected in the World of Tourism
PRESENTER: Lori Pennington-Gray, PhD
DATE: Wednesday, February 8, 2012
TIMES: 10 a.m. (EST) and again at 8 p.m. (EST)
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COST: TTRA Members - $30.00 / Non-Members - $60.00
SESSION OVERVIEW:
Have you created a social media crisis plan for your organization?
Does your social media plan meet the needs of different international tourists?
Are you able to mitigate the perceptions of crises occurring held by various international tourists?
Are you prepared to combat these perceptions of crises through social media?
This webinar will help you answer those questions and more. Dr. Pennington-Gray will help attendees understand the use of social media during a crisis in the United States by travelers from five international countries. The presentation will increase understanding the perception of the likelihood of a crisis occurring in the United States by travelers from five international countries. Dr. Pennington-Gray will focus on understanding cultural differences and demographics (age, gender, marital status) and the likelihood of using social media during a crisis.
FEATURED PRESENTER:
Dr. Lori Pennington-Gray is the Director of the Tourism Crisis Management Institute at the University of Florida in Gainesville. She received her Ph.D from Michigan State University (1999), her MS from The Pennsylvania State University (1994) and her BS from Waterloo University in Canada (1993). She has expertise in tourism marketing, planning and development, policy and crisis management. She has been involved with a number of tourism studies globally and has worked with a number of countries on tourism policy initiatives. Dr. Pennington-Gray has published more than 35 refereed articles, has brought in more than $2M in external research dollars and made over 100 presentations. Dr. Pennington-Gray teaches both undergraduate and graduate students the concepts of tourism marketing.
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