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Journal of Travel Research



The Journal of Travel Research (JTR), published six times each year, is the premier, peer-reviewed research journal focusing on travel and tourism behavior, management and development. The first scholarly journal in North America focused exclusively on travel and tourism, JTR provides researchers, educators, and professionals with up-to-date, high quality, international and multi-disciplinary research on behavioral trends and management theory for one of the most influential and dynamic industries.

As a Lifetime, Partner, or Premier member of the Travel and Tourism Research Association, you receive a complimentary online subscription to the Journal of Travel Research. You can access the JTR on SAGE Journals by following the instructions below. Once activated, you will be able to view and search all online issues.



Instructions for Activating JTR Online Access

First step: Please send an email to requesting access to the Journal. ttra staff will confirm your eligibility and add your information into the system. We will email you back with instructions (or you can follow the instructions below:
  1. You will need your ttra member ID to activate JTR online access – if you do not know your ttra member ID email
  2. Please register your email here: An email will be sent to you for verification.
  3. After you have registered and verified your email, you will then want to sign in and select My Tools>My Account>Society Member Access (under activate account).
  4. Under Society Member Access you will need to select "Travel and Tourism Research Association (TTRA)" from drop down menu and plug in your ttra member ID, and then hit activate.
  5. Click "Submit" to confirm the activation.
  6. Once complete, return to the Journal of Travel Research and start accessing content

Once activated, if you forget your username or password, click here

After you have your account set up, be sure to also register for free JTR email alerts so you can stay up-to-date as each new issue becomes available online. We hope you enjoy your complimentary online access to the Journal of Travel Research! 



Q: I received the following message when I went to activate my account and all the information I entered is correct - The Customer Number that you have given is not currently in our list of subscribers. Please check that the number is correct and that you have selected the correct society, if applicable.

A: Our membership lists are updated eight times per year.  It is possible that you are not on the most recent list. Please email to confirm your membership status. If you are a member, we will add you to the list. Updates to the list are typically done overnight. You will receive a confirmation email when your account has been created.

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