Strategic Plan – Five Key Objectives (2013-2017)
Strategic Objective 1 – Increase membership with a focus on travel and tourism industry segments currently underrepresented in the membership
Strategic Objective 2 – Grow the range of value-added services to members
Strategic Objective 3 – Identify and develop appropriate research products, services, and educational programs to position ttra as a key contributor to professional development
Strategic Objective 4 – Ensure financial sustainability by diversifying revenue sources to be able to meet the current and future needs of our members.
Strategic Objective 5 – Maintain and utilize a robust and comprehensive communications strategy to enhance ttra’s global image as the lead professional organization that advances the quality and practice of tourism research