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Publications

Full conference proceedings are available to our members as a "members only" benefit.  Below is a selection of conference presentations for viewing.

2016 Conference Presentations

 

2016 International Conference Presentations are currently available only to conference attendees and ttra members.  Please log-in to the member area of the website to access the practitioner presentations.

2015 Conference Presentations

 
John Grant, OAG
 

Google Analytics Bootcamp
Related resources on Google Analytics and the ‘Data Driven Destination’  http://budurl.com/ttranalytics
Chris Adams, Miles

Innovative Techniques on Measuring Impact Case Studies
Daniell Nahoopii, Hawaii Tourism Authority
Scott Horowitz, Repucom
Peter Williams, Simon Fraser University's Centre for Tourism Policy and Research

Millenials and Their Impact on the Future of Tourism
Sarah Catlett, The Futures Company
Vicki Allen, Visit Florida

Online Shopping Data Replaces Loyalty as Travel Indicator:  How More Destinations Look to Perdictive Consumer Search Behavior to Grow Visitation
Clay Jackson, nSight Travel Intelligence
Erin Smith, Bermuda Tourism Authority

What the Smartest Destinations are Doing Right
Doug Lansky, Keynote Presenter

2014 Conference Presentations

 

Aligning Research With Tourism
Duane Vinson, STR

Big Data, a New Model of Research
Dan Fesenmaier, University of Florida, National Laboratory for Tourism & eCommerce

Big Data and Its Impact on Travel and Tourism
Rich Maradick, nSight for Travel

Brussels Airport Airline Issues and Route Development
Leon Verhallen, Brussels Airport

Developing a Global Brand
Dan Mishell, Visit California

Echo Boom Youth Travelers Are Here
Michael Palmer, Treeline Associates

Forecasting from the Perspective of VisitBritain
David Edwards, VisitBritain

Google - Trends in Travel
Roel Naessens, Google Belgium

Green Travel
Chris Adams, Industry Advisory Board of the Center for Sustainable Tourism

Impacts on the Future of Tourism
Brian Hay, Queen Margaret University and Andy Frew, Queen Margaret University

Just Because You Can Do It Doesn't Mean You Should
David Seiferth, Strategic Marketing & Research Insights

Marketing Europe in a Global Setting
Eduardo Santander, European Travel Commission

Measuring Tourism Marketing Activities
Jakob Slej Mikkelsen, VisitDenmark

Mobile Impact
Chris Adams, Miles

Mobile Location Data for Visiting Populations
Ryan Kinskey, AirSage

Responsible Tourism and the Future
John Swarbrooke, Manchester Metropolitan University

Storytelling Sustainability
Roger Wehrli, Lucerne University of Applied Sciences and Arts, Institute of Tourism

Tourism Metrics
Antonio Massieu, UNWTO

Tourism Policy - European Perspective
Iuliana Aluas, European Commission

Visitors' Experience in the US vs Europe
Olivier Henry-Biabaud, TCI Research

What's New With the BRIC and MINT Markets
Katy Miller, STR Global

2013 Conference Presentations

 

Air Route Development and Destinations:  Working Together
Christopher Kam, Senior Director, Market Insights Hawaii Visitors & Convention Bureau 

Airline/Community Partnership in Air Service Development
Evan Berg, Manager, International Planning, Southwest Airlines

Data Visualization for the Practitioner
Brian London, London Tourism Publications; Scott Warren, RRC Associates; Peg Zwicker, Travel Guard US and Canada

Framework for Market Intelligence
Eric Draper, Choose Chicago

Getting a Seat at the Table - Making Research Relevant
Dudley Jackson, SC Department of Parks, Recreation and Tourism; Wendy Kheel, Los Angeles Tourism and Convention Board; Dan Mishell, Visit California; Chris Kam, Hawaii Visitor and Convention Bureau

Hotel Related Academic Research and Education
Duane Vinson, STR

How Research Helps Support Tourism Development Incentives
Ann O'Neill, Thoroughbred Consulting Group; Christopher Pike, Tourism Economics

Impacts of Big Data on Destinations
David Czechowski, Choose Chicago; Susan Bruinzeel, San Diego Visitors Authority; Eric Draper, Choose Chicago

Introduction to the SHARE Center & Global Lodging Industry Update
Duane Vinson, Vice President, Assistant Director of the SHARE Center

Metrics that Matter: Global Online Benchmarking Program for Destinations
Chris Adams, Miles Media

No Bigger Billboard Than Film
Dr. Sue Beeton, LaTrobe University; Marshall D. Moore, Utah Film Commission

Smartphones, Sex and Tourism
Luc Durand, President, IPSOS

Targeting Canadians with Social Values
Jason Dunkel, Environics Analytics

Travel's Mobile Centric Future
Henry Harteveldt, Hudson Crossing

2012 Conference Presentations

 
Dr. Ian Yeoman, Victoria Business School, New Zealand; European Tourism Futures Institute, Netherlands 
 
DataPath Systems (Mike and Donna Larsen), Marsh Lake Yukon, Canada
 
Dr. Ian Yeoman, Victoria Business School, New Zealand; European Tourism Futures Institute, Netherlands
 
Dr. Dan Fesenmaier, Professor and Director, National Laboratory for Tourism and ECommerce, Temple University
 
Scott Warren, Research Analyst, RRC Associates
 
Eric Johnson, Atlanta Convention and Visitors Bureau
 
Dr. Robertico Croes, University of Central Florida; Dr. Kelly Semrad, University of Florida; Dr. Manuel Rivera, University of Central Florida
 
Simon Walsh, VP Marketing, General Sentiment, Inc.
 
Olivier Henry-Biabaud, TCI Research/TRAVELSAT Competitive Index
 
Student Colloquium Proceedings Supplement:  proceedings supplement
An Ecological Audit of Luxury Sustainable Tourism Venues
Abby Boggs and Dr. Ralph Hill, Virginia Tech
A Survey of the Volunteer Tourism Industry: Understanding How Indicators are Used to Evaluate Host Community and Environmental Impacts
Christopher Lupoli
 

2011 Conference Presentations

 
Shannon Gray, North Star Destination Strategies
 
Marlise Taylor, North Carolina Division of Tourism
 
Kim Palmer, Miles Media
 
Stephen Rappaport, Advertising Research Foundation
 

2010 Conference Presentations

 
Daryl Cronk, Orlando/Orange County Convention & Visitor's Bureau, Inc.
 
PKF Hospitality Research
 
Tom Van Hyning, Mississippi Development Authority/Tourism Division
 
Strategic Marketing & Research, Inc.
 
Dr. Ulrike Gretzel, Texas A&M University
 
Vicki Allen, VISIT FLORIDA
 
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