Join Our Growing Global Community
Join the world’s leading travel and tourism research association. TTRA is the leading advocate for higher standards in travel and tourism-related research, analysis, and marketing.
For over 50 years, TTRA has been the industry’s leader for go-to, evidence-based, global travel and tourism data and analysis.
Why We Do What We Do: We collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society.
TTRA unites the best and brightest in the travel and tourism research community.
University academics, professional practitioners, and research experts become members of TTRA to network, collaborate, learn, and ideate with colleagues from across the globe.
Travel and tourism professionals need world-class research to make informed decisions. TTRA is where they find it.
Upcoming Events
Latest News
TTRA Membership Benefits
Awards & Recognition
TTRA is proud to recognize and honor significant accomplishments, exemplary leadership, and commitment to the travel and tourism research community.
Build Connections
TTRA members build connections with a diverse network of industry leaders and gain valuable insights and knowledge through collaborations and partnerships.
Education
TTRA provides members with access to the latest industry trends, research, training opportunities, and mentorship programs to help further their professional development.
TTRA Member Testimonials
"I attended my first TTRA meeting in my first year in the industry and have returned every year since. The people, insights, and support make TTRA invaluable to my work. I recommend joining—TTRA will enrich both your career and your life."
“The TTRA community is open-minded, supportive, and always eager to embrace new ideas. I highly recommend joining TTRA for anyone looking to build meaningful connections and advance in the field of tourism research.”
“Being a member of TTRA has been a vital part of growing my career. I found my first job after graduation through a connection I had made during my first annual conference.”
TTRA Partner of the Month:
AirDNA
AirDNA provides trusted short term rental data and market intelligence that help destinations, tourism organizations, researchers, and industry professionals better understand the evolving accommodations landscape. Through comprehensive insights on vacation rental performance, demand trends, and market dynamics, AirDNA supports more informed planning, policy development, and strategic decision making. As a valued TTRA partner, AirDNA shares our commitment to advancing the strategic use of research, empowering destinations and organizations with actionable insights that strengthen tourism planning and support sustainable growth across the travel industry.
TTRA Partner of the Month:
Azira
Azira helps destinations, tourism organizations, and brands make smarter marketing decisions through privacy first location intelligence and advanced audience insights. By combining high quality mobility data with powerful analytics, Azira enables organizations to better understand visitor behavior, measure campaign performance, and reach the right audiences with greater precision. As a valued TTRA partner, Azira shares our commitment to advancing data driven decision making, helping destinations and industry leaders turn complex data into actionable insights that support stronger marketing strategies, more informed planning, and meaningful outcomes across the travel and tourism industry.
TTRA Partners
Our partners share our commitment to advancing the travel and tourism industry through research and insights. They are integral to our events, and their contributions are widely recognized by current and past TTRA members. We invite you to connect with these organizations and join our mission to drive progress in the industry. TTRA is proud to be associated with leading institutions and organizations in the travel sector, including Azira, Datafy, Future Partners, Granicus Destinations, Longwoods International, and many more.
Partnering with TTRA provides organizations with a unique opportunity to connect with, support, and engage with the travel and tourism research community.
Get In Touch
TTRA is a highly respected and established organization dedicated to advancing the standards of travel and tourism research and analysis. With its focus on excellence, professionalism, quality, and inclusivity, TTRA is the go-to source for professionals in the industry seeking to stay ahead in their field.